Senior colorist Tom Poole has joined Company 3, Santa Monica, for commercials, music videos and features. The announcement was made by colorist Stefan Sonnenfeld, cofounder of Company 3, which has operations on both coasts.
Poole got his industry start at The Mill in London where he began as an assistant to some of Europe’s leading colorists. He moved stateside in 2004, in order to help start The Mill’s New York telecine department. At The Mill in New York, Poole focused primarily on commercial and music video projects. He contributed to advertising campaigns for such clients as eBay, Mastercard, FedEx, ESPN, Reebok, Tanqueray and Infiniti. He also worked on music videos for The White Stripes, Eminem, The Killers, and Beyonce, among others. Poole has also collaborated with such high-profile directors as Michel Gondry, Fredrik Bond, Happy, Joe Pytka and Jake Scott.
Poole was nominated for a Music Video Production Association (MVPA) Award as best colorist on the strength The Killers’ “When You Were Young” clip. That video also scored a One Show Silver Pencil as well as a Grammy nomination. Additionally, among the Poole projects that have gone onto perform well on the awards show circuit are eBay’s “Anthem” which won a London International Award, and Beyonce’s “Impossible” which earned a Black Entertainment Television (BET) Award for video of the year.
“I have made the move to Los Angeles to become part of Company 3 primarily because of the creative diversity the L.A. market has to offer,” said Poole. “I have always wanted to work on all aspects within the telecine medium.” Poole also expressed admiration for Sonnenfeld. “His artistry as a colorist, and his ability to work simultaneously on commercial and feature film projects is something I was very much drawn to. Not only are we good friends, I consider Stefan a like-minded soul. I look forward to working with him.”
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
“The Global Creative Rankings is the industry’s most comprehensive and transparent ranking,” said Kevin Swanepoel, CEO, The One Club. “There are no secret weightings in calculating the rankings, and unlike others, it’s not hidden behind a paywall. As the industry’s foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.”
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More