Digital studio Reel FX, Dallas/Santa Monica, has added Colin McGreal as creative director. McGreal is a versatile creative director and designer with over two decades of branded content experience working with such clients as Verizon, American Express, Ford, Samsung, Wendy’s, Goodyear, Toyota and Time Warner Cable.
McGreal most recently worked as creative director on Reel FX’s Hunger Games VR Experience for Lionsgate/Samsung, which launched during NY Comic-Con. His other Reel FX VR work includes the “You vs. Sharapova” Virtual Reality experience for American Express, which launched at the 2015 US Open, and the Pacific Rim Jaeger Pilot VR Experience for out of Legendary Pictures.
“As someone who has engaged with a diverse collection of studios, Reel FX has continuously grown more attractive as I’ve watched them aggressively embrace new platforms in the entertainment and commercial world,” notes McGreal. “It is this commitment to staying ahead of the curve that has drawn me to formalize our long-standing relationship.”
McGreal, a graduate of Rhode Island School of Design, cut his professional chops by toting cans of film for a film lab in Hell’s Kitchen on a midnight shift and not quitting after getting mugged his second night on the job. Tiring of the vampire shift, he moved to designing boards at R/GA, learning a whole new facet of the industry. After directing his first spots in Saigon, McGreal worked as creative director for studios such as Charlex, Shilo, Spontaneous, Suspect and HUGE, completing spots for agencies such as McCann-Erickson, Saatchi, Digitas, Publicis, JWT and BBDO.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More