Just over half (52 percent) of chief marketing officers believe that traditional advertising agencies are ill-suited to meet online marketing needs and the majority (68 percent) show a strong preference to work with multiple agencies, according to Sapient’s Electronic Media, Marketing and Advertising Buyer Value Study.
The survey of more than 100 CMOs from the U.S. and U.K. revealed that six of the most important factors to a CMO when choosing a marketing partner are: quality of creative content; innovation and strategic value; price/cost; sophisticated analytics and measurement systems; proficiency in emerging, interactive or digital media; and traditional print, offline and media buying services.
“Both corporate marketing organizations and agencies are undergoing seismic changes trying to create innovative marketing approaches that deliver real strategic business value,” said Gaston Legorburu, Sapient’s chief creative officer. “In the new world of splintering media and new channels, marketing innovation means finding new ways to connect the brand to the customer and make it relevant to remain top of mind with the customer, even if they are not in the purchase process. An innovative agency would be on the cutting edge of new technology. Local search, video on demand, broadcasting and blogs are all upcoming trends in interactive marketing.”
Martin Scorsese On “The Saints,” Faith In Filmmaking and His Next Movie
When Martin Scorsese was a child growing up in New York's Little Italy, he would gaze up at the figures he saw around St. Patrick's Old Cathedral. "Who are these people? What is a saint?" Scorsese recalls. "The minute I walk out the door of the cathedral and I don't see any saints. I saw people trying to behave well within a world that was very primal and oppressed by organized crime. As a child, you wonder about the saints: Are they human?" For decades, Scorsese has pondered a project dedicated to the saints. Now, he's finally realized it in "Martin Scorsese Presents: The Saints," an eight-part docudrama series debuting Sunday on Fox Nation, the streaming service from Fox News Media. The one-hour episodes, written by Kent Jones and directed by Elizabeth Chomko, each chronicle a saint: Joan of Arc, Francis of Assisi, John the Baptist, Thomas Becket, Mary Magdalene, Moses the Black, Sebastian and Maximillian Kolbe. Joan of Arc kicks off the series on Sunday, with three weekly installments to follow; the last four will stream closer to Easter next year. In naturalistic reenactments followed by brief Scorsese-led discussions with experts, "The Saints" emphasizes that, yes, the saints were very human. They were flawed, imperfect people, which, to Scorsese, only heightens their great sacrifices and gestures of compassion. The Polish priest Kolbe, for example, helped spread antisemitism before, during WWII, sheltering Jews and, ultimately, volunteering to die in the place of a man who had been condemned at Auschwitz. Scorsese, who turns 82 on Sunday, recently met for an interview not long after returning from a trip to his grandfather's hometown in Sicily. He was made an honorary citizen and the experience was still lingering in his mind. Remarks have... Read More