Just over half (52 percent) of chief marketing officers believe that traditional advertising agencies are ill-suited to meet online marketing needs and the majority (68 percent) show a strong preference to work with multiple agencies, according to Sapient’s Electronic Media, Marketing and Advertising Buyer Value Study.
The survey of more than 100 CMOs from the U.S. and U.K. revealed that six of the most important factors to a CMO when choosing a marketing partner are: quality of creative content; innovation and strategic value; price/cost; sophisticated analytics and measurement systems; proficiency in emerging, interactive or digital media; and traditional print, offline and media buying services.
“Both corporate marketing organizations and agencies are undergoing seismic changes trying to create innovative marketing approaches that deliver real strategic business value,” said Gaston Legorburu, Sapient’s chief creative officer. “In the new world of splintering media and new channels, marketing innovation means finding new ways to connect the brand to the customer and make it relevant to remain top of mind with the customer, even if they are not in the purchase process. An innovative agency would be on the cutting edge of new technology. Local search, video on demand, broadcasting and blogs are all upcoming trends in interactive marketing.”
Producers Douglas Wick and Lucy Fisher To Receive Harold Lloyd Award From The Advanced Imaging Society
Producers Douglas Wick and Lucy Fisher will be presented with the 2025 Harold Lloyd Award in recognition of their producing achievement in creating Gladiator II at The Advanced Imaging Society’s (AIS) 15th annual Lumiere Awards luncheon, which takes place Friday, February 7, 2025, at the Beverly Hills Hotel.
Empowering their storytelling with groundbreaking technology and skill, Wick and Fisher have thrilled audiences and driven the film industry forward for three decades. Their steadfast dedication to the highest standards of cinematic excellence have resulted in epic films, including Memoirs of a Geisha, The Great Gatsby, the Stuart Little franchise, the Divergent Series and both Gladiator films. The first Gladiator earned Wick an Academy Award® for Best Picture. In light of their consistent and distinguished contributions over the years, as exemplified by this year’s Gladiator II, the Advanced Imaging Society wished to recognize the team with this year’s esteemed Harold Lloyd Award.
“Doug Wick and Lucy Fisher of Red Wagon Entertainment have revolutionized modern filmmaking with their bold storytelling and ability to elevate large-scale productions to epic levels,” remarked Jim Chabin, AIS president. “Their work has not only captivated audiences but also redefined filmmaking standards, leaving an indelible mark on the art of cinema. At AIS. we deeply admire their visionary contributions and enduring influence on the film industry.”
Suzanne Lloyd, granddaughter of the late, great Harold Lloyd, remarked, “Doug’s artistic vision and Lucy’s dynamic leadership have brought authenticity, beauty and profound emotion to some of our favorite epic films. Together, they are a... Read More