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    Cliff Atkinson Named Executive Director, Digital Media At RPA

    By SHOOTUpdated:No Comments3855 Views
    Cliff Atkinson
    SANTA MONICA, Calif. --

    Independent ad agency RPA has hired Cliff Atkinson for the role of SVP, executive director, digital media. Atkinson will report to EVP, chief media officer Jim Helberg and will lead RPA’s entire digital media practice, inclusive of all strategy, social, programmatic, search and ad ops.

    Atkinson comes to RPA from Saatchi & Saatchi L.A., where he held a similar role leading their digital strategy and investment practice. While at Saatchi, he was influential in pioneering greater synergies around the marriage of media and messaging. In his role at RPA, he will partner with cross-functional teams to further develop the agency’s suite of offerings as well as partner creative agencies.

    “Cliff’s work in emerging platforms is impressive, and he will be relentless in our pursuit of best-in-class relationships, solutions and game-changing innovation that allows us to see around corners in this complex landscape,” said Helberg. “He brings a wealth of experience, knowledge, passion and humanity to our digital media practice.”

    Prior to his more than 12 years at Saatchi & Saatchi L.A., Atkinson began his career at Grey NY and progressed through the digital world with key posts at various agencies, including Deutsch N.Y. and L.A. His account experience includes Toyota, Procter & Gamble, Coors Light, UnitedHealthcare, and the Discovery Channel.

    Atkinson holds a bachelor’s degree in sociology from the University of Pennsylvania, where he also minored in computer science and engineering.

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    Raoul Peck Resurrects A Once-Forgotten Anti-Apartheid Photographer In “Ernest Cole: Lost and Found”

    Friday, November 22, 2024

    When the photographer Ernest Cole died in 1990 at the age of 49 from pancreatic cancer at a Manhattan hospital, his death was little noted.

    Cole, one of the most important chroniclers of apartheid-era South Africa, was by then mostly forgotten and penniless. Banned by his native country after the publication of his pioneering photography book "House of Bondage," Cole had emigrated in 1966 to the United States. But his life in exile gradually disintegrated into intermittent homelessness. A six-paragraph obituary in The New York Times ran alongside a list of death notices.

    But Cole receives a vibrant and stirring resurrection in Raoul Peck's new film "Ernest Cole: Lost and Found," narrated in Cole's own words and voiced by LaKeith Stanfield. The film, which opens in theaters Friday, is laced throughout with Cole's photographs, many of them not before seen publicly.

    As he did in his Oscar-nominated James Baldwin documentary "I Am Not Your Negro," the Haitian-born Peck shares screenwriting credit with his subject. "Ernest Cole: Lost and Found" is drawn from Cole's own writings. In words and images, Peck brings the tragic story of Cole to vivid life, reopening the lens through which Cole so perceptively saw injustice and humanity.

    "Film is a political tool for me," Peck said in a recent interview over lunch in Manhattan. "My job is to go to the widest audience possible and try to give them something to help them understand where they are, what they are doing, what role they are playing. It's about my fight today. I don't care about the past."

    "Ernest Cole: Lost and Found" is a movie layered with meaning that goes beyond Cole's work. It asks questions not just about the societies Cole documented but of how he was treated as an artist,... Read More

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