Click 3X has secured director Vellas (Felipe Vellasco) for exclusive representation in the U.S. and Canada, working in tandem with Sentimental Filme, his S๏ฟฝo Paulo, Brazil-based production company. Vellas’ spot for Leica, entitled “Soul,” earned five Lions at this year’s Cannes Lions International Festival of Creativity–a Film Craft Gold Lion for Cinematography, a Film Craft Silver for Direction, Film Craft Bronzes for Art Direction/Product Design and Editing, and a Silver Film Lion in the Retail Stores category.
Additionally, “Soul” garnered Vellas a slot in this year’s Saatchi & Saatchi New Directors Showcase which was unveiled during the Cannes Fest.
Sentimental Filme produced “Soul” for F/Nazca Saatchi & Saatchi, S๏ฟฝo Paulo, The cinema commercial introduces the Leica M-Monochrom a digital camera that shoots in black and white. The documentary-style piece is told from the POV of the camera itself while being used over the decades by a war photojournalist.
“I was immediately attracted to the Leica spot and to Vellas’ work as a whole,” recalled Click 3X live action managing director/exec producer Megan Kelly. “His aesthetic falls completely in line with the direction I want to take Click’s roster–focusing on intimate, highly creative work. Additionally, our partnership with Sentimental Filme in Vellas’ home country significantly broadens Click’s horizons on an international level, giving us the ability to shoot in Brazil.”
Prior to Cannes, “Soul” had earned a pair of Gold Clios, two Yellow Pencils at D&AD, and a Gold One Show Design Award.
Vellas was born in Rio de Janeiro in 1982, moving to S๏ฟฝo Paulo in 1995. He got his start in the advertising industry as an art director in the creative departments of agencies such as DM9DDB and Ogilvy & Mather. He eventually moved into the production space, working as an art director and animator for production companies. This quickly led to his first directorial projects, with Vellas joining the Sentimental Filme roster in early 2012.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More