Production and digital studio company Click 3X has launched Food@ Click, its offering of expanded services for the development and production of visual content for food and tabletop clients.
As part of the move, the company has added three food and tabletop directors to its roster: Vittorio Sacco, Stephen Hamilton and Stef Viaene. Their signing, coupled with the company’s production and post capabilities, gives Click 3X the ability to produce food and tabletop content in New York, Chicago, Los Angeles, Dallas and Philadelphia.
In addition the company has brought on Charlotte Omnès and appointed her to the new role of culinary creative director. Omnès will team with the Click 3X directors, as well as with the studio’s creative directors Aron Baxter and Ders Hallgren, on concepting for food and tabletop projects as well as on assembling teams of stylists, assistants and other highly-specialized food content creators to work in close collaboration with clients and the Click 3X staff.
“This will allow us to be totally agnostic when it comes to handling food and tabletop projects, whether working with our established agency clients or working direct-to-client,” said Peter Corbett, CEO of Click 3X which is now part of the CoCreativ family of companies. “We can shoot all around the country, and support each production with full graphics, visual effects, post and finishing. Charlotte and her team will provide an insider’s knowledge of food culture, ensuring that the work we deliver is not only memorable, but effective. It’s truly a foolproof recipe for agencies and brands.”
Sacco is a veteran tabletop and food director who’s been working with major global clients in both the US and Europe for many years. Most recently with Somoroff + Studios, he brings a European eye to his work and specializes in the intricacies of filming liquids. Hamilton is a noted Chicago-based photographer and director whose work includes both advertising and editorial assignments. Working out of his own fully-staffed and outfitted studio, he’s been a trusted partner of agencies and food brands not just in the Midwest, but throughout the US. And Viaene is a Belgian filmmaker whose work for brands like Lindt, Duvel, Dove and Nescafe reveals his background in animation, photography and fine arts.
Omnès describes her role as orchestrating a collaborative of food-centric professionals working together to meet specific needs of food industry clients. “It’s really about putting people together who know how to speak food,” she said. “Combined, we can make something that’s different, unique and on strategy while staying true to the brand across platforms, which will offer our clients great value.”
Culinary creative direction, Omnès added, is not meant to impinge on the role of an agency CD, but rather to make sure “the food story stays authentic. We connect an agency or brand’s creative strategies with our network of collaborators, and are often brought in early during the concept stage to focus on the culinary narrative.”
A member of the board of Brooklyn’s Museum of Food & Drink, Omnès has been in the culinary field for over 20 years and worked as a stylist for 15 years, building a list of resources who offer ideas, treatments, testing and final execution. Their collective goal is to make sure the integrity of the food stands up and that the final product resonates with today’s increasingly discriminating audiences.
Being part of the CoCreativ family gives Click 3X access to the studios and extensive print capabilities of Industrial Color Studios, Corbett noted. “That means we’ll be able to integrate both stills and motion for food, beverage and restaurant brands, which has tremendous appeal, given the content needs these marketers face for everything from outdoor to mobile to in-store and beyond. We want them, and their agencies, to know that Click 3X now means more than just great design, visual effects and production; we now offer Food@ Click, too.”
