Claudio de Souza has been promoted to VP at digital marketing agency Isobar US. He will join the management team of the US agency and work to develop global accounts, reporting directly to co-CEOs Geoff Cubitt and Jeff Maling. VP de Souza previously served as VP of business & operations at Isobar Brazil for the past 15 years. He will lead the Isobar US GM business and sit in the Detroit office. Isobar US GM account director, Ken Zendel, will report into Souza, and will be responsible for day-to-day responsibilities, while Souza will focus on bigger picture initiatives, such as driving digital innovation.
An experienced professional with over 20 years of experience in advertising, de Souza was responsible for managing digital advertising for some of the leading brands in a variety of industries such as FCA – Fiat Chrysler Automobiles, P&G, TIM – Telecom Italia Mobile, and Alpargatas. Over the past 15 years he headed successful operations for the agency in the cities of Belo Horizonte and Rio de Janeiro at Isobar Brazil. He also led the management of iconic projects that combined creativity and technology to create unique experiences, such as, FIAT Mio and FIAT Live Store, the only initiative in Latin America to be awarded with the Innovation Cannes Lion.
Review: Director Tyler Spindel’s “Kinda Pregnant”
We have by now become accustomed to the lengths some movie characters will go to keep a good comedy lie going. But it's still a special kind of feat when Amy Schumer, playing a baby-mad single woman who fakes a baby bump in "Kinda Pregnant," is so desperate to maintain the fiction that she shoves a roast turkey up her dress.
You might be thinking: This is too ridiculous. The stuffing, alone. But if we bought "Some Like it Hot" and "Mrs. Doubtfire," I see no reason to quibble with the set-up of "Kinda Pregnant," a funny and often perceptive satire on motherhood, both real and pretend.
"Kinda Pregnant," which debuted Wednesday on Netflix, is a kinda throwback comedy. Like "40-Year-Old Virgin" and "Wedding Crashers," you can basically get the movie just from its title.
But like any good high-concept comedy, "Kinda Pregnant" is predominantly a far-fetched way for its star and co-writer, Schumer, to riff frankly on her chosen topic. Here, that's the wide gamut of pregnancy experience — the body changes, the gender reveal parties, the personal jealousies — all while mixing in a healthy amount of pseudo-pregnant pratfalls.
It's been a decade since Schumer was essentially launched as a movie star in the 2015 Judd Apatow-directed "Trainwreck." But "Kinda Pregnant," which Schumer wrote with Julie Paiva, almost as adeptly channels Schumer's comic voice — the one that made the sketch series "Inside Amy Schumer" so great.
The movie's opening flashes back to Lainey (Schumer) as a child playing with dolls and imagining herself a mother-to-be. So committed is she to the role that Lainey, in mock-labor, screams at her friend and then politely apologies: "Sorry, but the expectant mother often lashes out at her support system."
But as... Read More