Colle McVoy has hired Ciro Sarmiento as its chief creative officer.
Fusing his experience in Latin America with leading teams at A-list multicultural agencies in North America and combining his leadership roles at public relations agencies like Weber Shandwick with general market ad agencies like Saatchi New York, Sarmiento has a broad-ranging view across the communications industry and a defined vision as a creative leader. And his experience spans many of the world’s best marketers, including Anheuser-Busch, GlaxoSmithKline, Kellogg’s, PepsiCo, Frito-Lay, Mondelez, AT&T, DirecTV, Tide, Downy, Hershey’s, Mars, Domino’s, Lowe’s, MillerCoors, Unilever and Coca-Cola.
His work has earned numerous national and international awards, including Cannes Lions, Effies, Clios, D&AD and One Show Pencils. He’s also active within the industry, serving as a jurist for such noteworthy competitions as Cannes Young Lions, Dubai Lynx, The One Show, D&AD, Clio and Effies North America. Sarmiento also serves as a coach for Creative LIAisons, a program designed as a global initiative to develop, educate, inspire and nurture emerging creative talent.
“This is a pivotal moment for our agency, and we’re proud to have Ciro join our leadership team during this time of growth,” said Christine Fruechte, CEO of the Minneapolis-based Colle McVoy. “Ciro is a rare gem in our industry. His vision will be critical as we navigate the Great Wide Open on behalf of our ambitious clients.”
Sarmiento said, “Colle McVoy felt right from the start. It’s an agency filled with smart and genuinely kind people who value creativity and put it at the center of all they do. Everything about Colle McVoy has been a wonderful surprise…a midsize gem in the Upper Midwest that’s earning high-profile recognition. They’re building momentum and are hungry for more, and they have an impressive roster of clients and brands. I know I’m joining a remarkable team that deeply understands this business, and I’m eternally grateful to be part of it.”
Jessica Henrichs, president, Colle McVoy, added, “Ciro has consistently led some of the world’s best brands to exceptional work in role after role, and I’m thrilled to partner with him to take Colle McVoy to the next level. He exudes character, leadership and creativity, and his background in multicultural marketing brings a critical lens to our work and our clients.”
