CINEVERSE Atlanta is now open for business. The 18,500 square foot facility is located in the heart of Georgia’s Midtown Atlanta production community, minutes away from downtown, most stages and popular production locations.
CINEVERSE Atlanta is one of the most state-of-the-art camera rental facilities in the country boasting a collection of cutting-edge camera and optics engineering evaluation equipment, along with an accomplished team of technicians.
The Atlanta office is led by veteran marketing manager Mindy Bee with a career history of working with the personal side of production. She is supported by a top staff with many years of experience in the motion-picture camera rental industry, serving project needs as well as working on production solutions and budgets.
The facility features a large prep floor (40 x 50’), feature prep suites (28 x 40’), a hair and make-up test insert studio, an optical test/evaluation room, machine shop/workshop and AC cart storage. Inventory includes assorted cameras (ARRI ALEXAs and AMIRAs, Sony F65, F55 and F5s, Red Dragon-Epic, and Canon C300-C500s) and lenses. There’s also a content driven LED lighting showroom. This revolutionary system is at the forefront of new technology in the lighting and green screen world, having been used in such films as Gravity and Furious 7. This technology further positions CINEVERSE as a solutions-based equipment provider in the Digital Cinema market.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More