Cinesite (Europe) Ltd. has acquired Effects Associates, a London-based special effects house, for an undisclosed price. Cinesite (Europe)’s parent company is Cinesite Inc., which is headquartered in Hollywood.
Effects Associates will retain its name and operate as a Cinesite (Europe) subsidiary. Martin Gutteridge, who was one of the founders of Effects Associates, will continue to manage day-to-day operations. He will report to Cinesite (Europe) managing director Colin Brown.
Effects Associates has roughly 30 employees and operates a 50,000 square foot facility at London’s Pinewood Studios, which includes modelmaking and engineering shops. It also offers physical special effects capabilities such as fog and rain machines, pyrotechnics, hydraulic power rigs and computer-controlled platforms.
Cinesite Inc. opened digital studios in Los Angeles in ’92, London in ’95 and New York in ’98. The London studio is a subsidiary of Cinesite (Europe). The company has subsequently provided digital effects and restoration services for hundreds of films, TV shows and commercials. Recent work includes digital effects for the ABC mini-series Cleopatra, which also features miniature and model work from Effects Associates. Cinesite (Europe) Ltd.’s commercial credits include Renault, Reach, Nestle, Abbey National, Puma and Kodak. Effects Associates’ spot credits include Tango, Barclaycard, Rover, Super Nintendo, Grolsch, Land Rover, Volvo and Talking Pages.
"There is a natural synergy in this alliance with Cinesite," Gutteridge said. "We are doing many of the same things in different ways. It broadens the range of talent and the base of technology available to both companies, and it will create opportunities for efficiencies that will undoubtedly pay dividends for our customers."
"With this alliance, we have taken an important step towards becoming a full-service visual effects studio," added Brown. "This step enables us to offer our clients more flexibility for creating the best illusions for their projects as practically and efficiently as possible."