Creative agency Camp + King has hired Ciaran Rogers as director of strategy.
Rogers began his New York advertising career working on the global management of McCann Erickson’s Priceless campaign for MasterCard in 2004. A few years in, he jumped to planning and added Wendy’s and MLB to his portfolio and acquired a deep and fundamental understanding of the relationship between cultural emotions and consumer purchase behavior. Next, he moved to Hanft Raboy and Partners, where he led strategic development for a series of IAC businesses; then he moved to the boutique Night Agency, where he was a principal and head planner.
But, the big-agency life soon beckoned: Rogers left to run planning on Lysol and Ritz Crackers at Euro RSCG in 2010. His work on these brands led to an integrated planning process for all of Reckitt Benckiser’s brands. He followed this stint with freelancing gigs at agencies Razorfish and Tribal DDB—creating a neuro-testing lab—and a role as strategy director at ad agency KBS, where he headed planning efforts for investment company Vanguard.
Review: Rachel Morrison Makes Feature Directorial Debut With “The Fire Inside”
"The Fire Inside," about boxer Claressa "T-Rex" Shields, is not your standard inspirational sports drama, even if it feels like it for the first half of the movie.
There's the hopeless dream, the difficult home life, the blighted community, the devoted coach, the training montages, the setbacks and, against all odds, the win. We've seen this kind of story before, you might think, and you'd be right. But then the movie pulls the rug out from under you: The victory is not the end. "The Fire Inside," directed by Rachel Morrison and written by Barry Jenkins, is as much about what happens after the win. It's not always pretty or inspirational, but it is truthful, and important.
Sports dramas can be just as cliche as fairy tales, with the gold medal and beautiful wedding presented as a happy ending. We buy into it time and time again for obvious reasons, but the idea of a happy ending at all, or even an ending, is almost exclusively for the audience. We walk away content that someone has found true love or achieved that impossible goal after all that work. For the subject, however, it's a different proposition; Life, and all its mundanities, disappointments and hardships, continues after all. And in the world of sports, that high moment often comes so young that it might be easy to look at the rest of the journey as a disappointing comedown.
Claressa Shields, played by Ryan Destiny in the film, was only 17 when she went to the 2012 London Olympics. Everything was stacked against her, including the statistics: No American woman had ever won an Olympic gold medal in the sport before. Her opponents had years on her. She was still navigating high school in Flint, Michigan, and things on the home front were volatile and lacking. Food was sometimes scarce... Read More