Production house Chromista has added director Gavin Bellour to its talent roster. The New York-based filmmaker, who’s turned out work for Netflix, Vogue, Chevrolet and Red Bull, is known for an expert approach to humor and for delivering spot-on performances from celebrities, actors, and non-actors alike. Bellour draws on a diverse background as a writer, editor, agency creative, musician, and performer to inform a highly collaborative process. His playful style was seen most recently in a collaboration with Tito’s vodka, featuring Martha Stewart poking fun at the timely Dry January.
An honors graduate of the UCLA School of Theater, Film, and Television, Bellour honed a hands-on style to film craft, with early positions in commercials, film sets, live broadcasts, and postproduction. Bellour worked concurrently as an actor, appearing in commercial campaigns, indie films, and television shows. After a fortuitous misunderstanding earned him his first position behind the camera, he cut his teeth, creating branded content for Phillip Lim, Swarovski, Dior, Armani, and Casio, among others.
In 2012, Bellour joined forces with Mustache Agency, a creative content studio based in Brooklyn. As a partner, executive producer, and in-house director, Bellour was integral in scaling capabilities and helping grow the company from a five-person production team into a full-service creative and production solution with over 60 employees. During his tenure, Mustache developed multiple series for television, won awards, and serviced leading brands.
Since going freelance in 2020, director Bellour zeal has served in various roles as an ideator, executor, and as all-purpose creative “hitman” on projects with Google Creative Works, Aston Martin, Blue Cross, Staples, and Neutrogena.
“In addition to being hilarious and a joy to work with, Gavin is a force on set and during the creative process. A brilliant writer, creative, and producer, he fully grasps every facet of filmmaking and multi-channel storytelling and consistently elevates every project he touches,” said Adina Birnbaum, EP and partner at Chromista.
Bellour added, “I am thrilled to be joining the Chromista family. They bring an unparalleled level of support and an innovative spirit to everything they touch. It’s an honor to be considered among such a talented and accomplished group of directors. I’m looking forward to creating some amazing things together in the very near future.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More