CLIENT
MetroPlus Health Plan.
PRODUCTION CO.
Noh Hands Productions, New York.
Barry Shapiro, director; Chris Coco, DP; Ira Brooks, executive producer/producer. Shot at CECO Studios, New York.
AGENCY
MSA, New York.
Sam Ash, creative director; Jane Stark, executive producer; Sue Sherwin, copywriter.
STOCK FOOTAGE
Corbis Motion, New York.
EDITORIAL/VISUAL EFFECTS
Chromavision, New York.
Peter Adler, editor; Steven Barber, visual effects/compositor.
AUDIO POST/
SOUND DESIGN
Chromavision Sound, New York.
Natasha Padilla, engineer; Ken Takeuchi, sound designer.
MUSIC
Onomatopoeia, New York.
Matt Kaplowitz, composer.
THE SPOT
"I Have Metro Plus" (:30) features a cross section of people from the New York area who have full service health insurance from MetroPlus, regardless of their income. The spot is airing in Spanish and Hindi, as well as English.
Spots broke Nov. 3.