Tool has added executive producer Christopher Neff to its digital team. He will help oversee Tool’s digital productions and play a key role in the company’s growth.
Neff joins Tool following his role as Director of Interactive Production at 180LA, bringing a wealth of agency experience and understanding to the production side. At 180LA, Neff most recently spearheaded the interactive component of Pepsi’s soccer-themed project “Now is What You Make It,” which follows YouTube musician Stony as he embarks on a star athlete-studded walk through Rio de Janeiro’s lively streets. Fans can explore alternate story lines, discover additional aspects of the athletes’ involvement, and unlock a series of original interactive moments including one involving U.S. soccer player Clint Dempsey.
Previously, Neff worked on HP’s award-winning interactive YouTube experience “2Days Beat” featuring producer Clams Casino, Sony’s Google Earth-enabled, Facebook-based $1 million digital treasure hunt which earned him a 2012 One Show Interactive Award, and a Facebook monster battle simulator for Sony via 180LA.
Dustin Callif, Tool’s managing partner, digital, described Neff as “an ideal person to help evolve and grow our digital capabilities.”
Tool is looking to build on last year’s success, which included winning an Emmy and receiving 14 Cannes Lions. Tool has recently launched several groundbreaking digital projects, including “Remote Control Tourist” for Tourism Victoria, the “First Love” campaign for PlayStation 4’s Gran Turismo 6, and Nissan’s “Passion Genome.”
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More