Christopher Gray has been hired by The Marketing Arm as its sr. VP consumer/shopper psychology. A 20-year consumer behaviorist, psychologist and shopper marketing expert, Gray will lead shopper strategy at The Marketing Arm.
He will be based in the agency’s Chicago office and will be responsible for driving shopper-based insights, strategy, and expertise across the organization. He’ll report directly to Dan Belmont, CEO.
Gray was most recently VP of the shopper psychology, shopper insights and strategy team at Saatchi & Saatchi X in Chicago. Over his 14-year tenure there, he led design and global deployment of the agency’s shopper marketing insights and strategy tools. In addition, he was involved with award-winning work for a number of leading brands, including Procter & Gamble, The North Face, Pepsi, Coca-Cola, and Quaker Oats.
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More