Oscar-winning visual effects and creative content studio Framestore has promoted Christine Cattano to executive producer of its Virtual Reality Studio in New York from her previous position of producer. In the new role, Cattano will continue to work directly alongside the department’s founder, executive creative director Mike Woods. She will continue to serve as a primary client liaison and will oversee a growing team in response to rapid project expansion within the department. Accompanying the promotion and department growth, Framestore has also brought on Collin Walters and Ron Fosner as recruiters within the VR studio.
Framestore’s VR studio opened its doors last April after the success of the “Ascend the Wall” activation for HBO’s Game of Thrones at SXSWi. Since then, the studio launched pioneering projects across Oculus Rift, Google Cardboard and Samsung Gear VR that brought together talent from many of Framestore’s practice areas. Highlights include Merrell’s “Trailscape,” the first-ever commercial “walk around” use of virtual reality that premiered at the Sundance Film Festival; a tour of the spaceship in Christopher Nolan’s film Interstellar; “The Teleporter” for Marriott Hotels; and the “Volvo Reality” app to test-drive the auto brand’s XC90 vehicle.
In her previous role at Framestore, Cattano served as a production lead for all digital and integrated projects. Before joining Framestore, Cattano was sr. producer at marketing agency Campfire, where she handled production for transmedia initiatives across multiple platforms, including digital, experiential, social and PR. With extensive experience managing non-traditional projects, she played an integral role in creating campaigns for brands such as National Geographic Channel, HBO and Harley Davidson.
