3AM, a new consultancy venture between Ridley Scott’s RSA Films and theatrical advertising agency Wild Card, has hired Chris Eyerman as creative director. Eyerman will be responsible for steering content strategy and creative for the new company, reporting directly to managing partners Alison Temple and Jules Daly who is also president of RSA Films.
Eyerman joins 3AM from Ignition Creative where he led the company’s digital, social, and integrated offerings and oversaw lauded digitally-led entertainment campaigns for The Hunger Games, Prometheus, Arrested Development, and X-Men: Days of Future Past. Before Ignition, he spent 10 years at agencies and production companies leading award-winning efforts for brands like Hyundai, Cheetos, VW, Expedia and Bud Light.
Eyerman’s strong background in digital content and film marketing will play a key role in the company’s efforts to work with creators, studios, and brands in the early stages of IP development to design integrated story and marketing systems.
“Chris Eyerman is preceded not only by a great creative reputation, but for pushing boundaries and creating marketing campaigns that go far beyond the traditional movie advertisement,” said Temple. “We’ve tasked Chris with building an entirely new set of capabilities for our partners and that includes assembling a creative dream team–one that can skillfully combine data, creativity, and technology to create better content and more effective marketing.”
Daly noted, “Having worked with Chris on the Prometheus campaign, I knew he was the perfect person to lead the team. He understands the importance of developing new forms of content for today’s tech-savvy global audience.”
“The film industry faces an onslaught of challenges when it comes to capturing consumer attention and dollars, particularly with younger audiences,” said Eyerman. “There is a huge need for high quality cross-platform content to engage these consumers, and an untapped potential to meaningfully connect brands into the process. 3AM is built on an incredible foundation between two companies that have well-established legacies in both film and advertising.”
