Translation has hired Chris Cereda, formerly executive creative director at Kirshenbaum Bond Senecal + Partners (KBS+P), to serve as chief creative officer, rounding out a management team put in place by Translation founder/CEO Steve Stoute which includes president Leann Leahy and chief strategy officer John Greene who both came aboard in 2011.
Cereda, who will start at Translation in mid-February, has spent the last three-and-a-half years at KBS+P where as exec creative director he worked on BMW, Diageo, Wendy’s, and Steak’n Shake, among other brands.
Prior to that, he spent seven years at McCann Erickson, rising from art director to associate creative director. During his McCann tenure, he worked on the MasterCard’s “Priceless” campaign as well as such accounts as MLB, Coke and Burger King. He also spent time at Tag Ideation, a unit of McCann dedicated to youth-based marketing, where he worked on the launch of Xbox in the U.S.
Translation has built momentum in recent months. At the end of last year, the agency won the highly coveted Bud Light business.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More