CLIENT
Farmers Insurance Group/
Farmers Financial Solutions.
PRODUCTION CO.
Tool of North America, Santa Monica.
Heavy International, director; Dierdre Harrington, executive producer.
Opticam, Santa Monica.
Annette Buehre, DP.
AGENCY
Campbell-Ewald/West, Los Angeles.
Debbie Karnowsky, executive VP/executive creative director; Carole McCarty, VP/executive producer; Anastacia Nemec, associate producer; Marni Burns, senior art director; John Dolab, senior copywriter.
EDITORIAL
FilmCore/Green, Santa Monica.
Maura Corey, editor; Christy Price, producer.
POST/VISUAL EFFECTS
R!OT, Santa Monica.
Mark Wilkins, colorist; Nigel Randall, Henry artist.
AUDIO POST
Mike Recording Services,
West Los Angeles.
Bruce Bueckert, engineer.
MUSIC/SOUND DESIGN
Chris Bell+Company,
West Los Angeles.
Andy Snavley, composer/sound designer; Andrea Andrews, executive producer.
THE SPOT
"Fast Forward" shows type over a fuchsia and white background to depict the acceleration of a daughter’s life from birth to the moment she gets into medical school. The :30 begins with "Your daughter is born." The onslaught of a girl’s maturity is then captured by replacing the words "is born" with a series o f milestones, from "takes her first step," to "blows her allowance on gum," to "gets her first bra" to "beats you at chess." The moments start slowly, then begin to tick off more rapidly as the child is catapulted into adulthood. The spot ends with the tag line, "Farmers Financial Solutions gets you where you belong."
Spot broke in June.