Chipotle’s “The Scarecrow,” an animated short that depicts the impact of factory-produced, processed foods as seen through the eyes of a forlorn scarecrow, was named Best in Show at the 2nd AMP Awards for Music and Sound, sponsored by the Association of Music Producers.
The film uses a haunting version of the song “Pure Imagination” recorded by Fiona Apple as its powerful soundtrack. Entered by duotone audio group in New York, which handled music supervision on the project, The Scarecrow was created by CAA Marketing and produced by Moonbot Studios.
“The Scarecrow” also won the AMP Award for duotone in the category of Best Use of Music/Sound for Web or Interactive Branding. It was among a dozen AMP Awards handed out at a sold-out awards gala and party held at City Winery in New York tonight.
Also earning two AMP Awards was Walker, the Portland, Oregon-based music studio, which won in the Outstanding Adaptation category for “The Boxtrolls Trailer # 2,” produced for animation studio LAIKA, and in Most Effective Use of Music in a Campaign for “Baby Face,” produced for Old Spice Body Spray. The "Babyface" campaign includes the centerpiece spot "Momsong."
Joining duotone and Walker in the AMP Awards winners circle were JSM Music, Finger Music & Sound, Nylon Studios, BBDO New York, COPILOT Strategic Music + Sound, Cutters Studios, Q Department, Butter Music and Sound, and tonefarmer.
The induction of two iconic brands into the AMP Hall of Fame also took place during the AMP Awards gala. Recognized for Outstanding Achievement in the Use of Music to Define the Brand were Nike and Budweiser. Accepting on behalf of Nike were Mark Thomashow, global director business affairs/brand communications, and JT Griffith, music creative and licensing manager, while Tom Kraus, director of Budweiser for Anheuser Busch, accepted on behalf of Budweiser. The Hall of Fame honors were presented by Greg Glenday, president of Clear Channel Connections.
In addition to the awards presentation, the audience of 300 professionals from the worlds of advertising, music and sound production, labels and music publishers was also treated to performances from Island Records recording artists American Authors and Capitol Records artist Sky Ferreira.
A number of luminaries from the ad agency and music publishing worlds took part as presenters at the ceremony, including Tor Myhren, Grey Worldwide global chief creative officer; Rani Vaz, sr. VP and director of music and radio production at BBDO New York and head of the AMP Awards Advisory Board; Josh Rabinowitz, executive VP/director of music, Grey Worldwide and past AMP Advisory Board Chair; and Sara Connally, VP, advertising & film trailer creative at UMG’s Island Records and Republic Records Group. The evening was hosted by Lyle Greenfield, past AMP Board President and founder of Bang Music.
Here's a category-by-category rundown of 2014 AMP Awards for Music and Sound winners:
Best Original Song
Body Builder,” Go Daddy
JSM Music
Best Original Score
“The People Take Arms,” Bacardi
duotone audio group
Outstanding Adaptation
“The Boxtrolls Trailer #2,” LAIKA
Walker
Best Use of a Licensed Song
“Guinness Sapeurs,” Guinness
Song: “What Makes A Good Man?” by The Heavy
Finger Music & Sound Design
Best Sound Design
“Intelligent Sounds,” Intel Tablets
Nylon Studios
“Training Tracks,” Gillette Clear Gel Deodorant
BBDO New York
Most Effective Use of Music in a Campaign
“Baby Face,” Old Spice Body Spray
Walker
Best Use of Music for a Film or Game Trailer
“Wolfenstein: The New Order”
Original Score: COPILOT Strategic Music + Sound
Featuring “All Along The Watchtower” Artist: Jimi Hendrix
Best Use of Music / Sound for Web or Interactive Branding
“The Scarecrow,” Chipotle
Song: “Pure Imagination” Artist: Fiona Apple
Music Supervision: duotone audio group
Outstanding Mix
“The Getaway,” Diehard
Cutters Studios
Most Effective Sonic Branding
“Showtime ID,” Showtime
Q Department
Most Impactful Radio Commercial
“Sing About It,” Charmin
Butter Music and Sound
“My Country,” Moms Demand Action
tonefarmer
