Chipotle’s “Back To The Start” tallied the most honors, five–four at the AICP Show, The Art & Technique of the American Commercial, and one from the Show’s Next Awards–this week at ceremonies presented by the Association of Independent Commercial Producers (AICP). The 21st annual AICP Show debuted on Tuesday evening (6/12) at New York’s Museum of Modern Art, drawing some 2,000 members of the ad, marketing and production industries. Earlier in the day, the Next Awards took place at MoMA, replete with case studies of Integrated Campaign winners. Each year the honored AICP Show and Next work becomes part of the archive of the Department of Film at MoMA. The Art & Technique of the American Commercial, which honors the best in commercial advertising, and the Next Awards, recognizing marketing that crosses boundaries and media channels, comprise the overall AICP Show.
The nearly two-and-a-half-minute Chipotle short, which debuted on air as a commercial during this year’s Academy Awards, took the AICP Show’s Advertising Excellence/Single Commercial category. Each category of the Show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial, Advertising Excellence/Campaign and the brand new Most Next, which may have only one honoree each, making those pieces Best in Show.
Promoting the Chipotle Cultivate Foundation, “Back To The Start” was directed by Johnny Kelly of Nexus Productions, London, for Creative Artists Agency, Los Angeles. “Back To The Start” centers on a misguided farmer who slowly turns his family farm into an industrial animal factory before seeing the error of his ways and opting for a more sustainable future. The beautifully executed stop motion animation is all contained in one long panning “shot.”
Besides Advertising Excellence/Single Commercial, “Back To The Start” garnered AICP Show honors in the Visual Style, Musical Arrangement (Duotone Audio) and Animation categories, as well as a Next Award for Viral/Web Film
While “Back To The Start” took Best in Show for a Single Commercial, Best in Show distinction for Advertising Excellence/Campaign was bestowed upon Google Chrome’s “The Web Is What You Make Of It” which consists of the spots “Dear Sophie,” “It Gets Better” and “Bieber” out of BBH New York and Google Creative Lab. “Dear Sophie” and “Bieber” were directed by Henry & Rel of Moxie Pictures. “Dear Sophie” scored an additional AICP Show honor in the Agency Art Direction category.
Meanwhile the Next Awards featured for the first time a Most Next winner, which best exemplifies from among the year’s Next winners the most innovative and forward thinking work of the year. This Next Best in Show honor also entails a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the entrant. The inaugural Most Next award went to Sony & Nissan’s “GT Academy” out of TBWAChiatDay, Los Angeles, and directed by Jeff Zwart of @radical.media. TBWAChiatDay chose to direct the grant to Room 13, an international network of student-driven creative studios founded as a single room in 1994 in Caol, Scotland.
Sony & Nissan’s “GT Academy” was additionally honored in the Next Product Integration category.
Most honored work
After the five honors earned by Chipotle’s “Back To The Start” came Little Monster’s “Take This Lollipop” which registered four, scoring in the Integrated Campaign, Website/Microsite, Cause Marketing and Social categories of the Next Awards. “Take This Lollipop” was directed by Jason Zada from production house Tool of North America for agency Little Monster.
Next with three honors was Target’s “Color Changes Everything” in the Production, Production Design and Agency Art Direction categories of the AICP Show. Target’s “Color Changes Everything” was directed by Filip Engstrom of Smuggler for Wieden+Kennedy, Portland, Ore. Floyd Albee was production designer on the spot while Mathieu Zarbatany served as agency art director.
Several entries earned two honors apiece, including K-Swiss’ “MFCEO” which straddled the AICP Show and the Next Awards, with an honor in the latter’s Viral/Web Film category and another in the AICP Show’s Performance/Dialogue category. “MFCEO” was directed by Jody Hill of Caviar for agency 72andSunny.
Other two-time winners at this year’s AICP Show were: Hahn Super Dry’s “Super In. Super Out” directed by Tom Kuntz of MJZ for Publicis Mojo which took honors in the Direction and Production Design (Floyd Albee of The Skouras Agency) categories; Sony PlayStation’s “Michael” helmed by Simon McQuoid of Imperial Woodpecker for Deutsch, which scored in the Direction and Agency Copywriting (Jason Elm, Josh Fell) categories; DirecTV’s “Hot House” directed by Noam Murro of Biscuit Filmworks for Grey New York, which received honors for Sound Design (Kim Christensen of Noises Digital) and Visual Effects (MPC LA); and Nike’s client-direct “Jumprope” helmed by The Hoffman Brothers of harvest films, which was honored for Sound Design (Chip Sloan) and Editorial (Mark Hoffman of harvest).
The two-time honorees in NEXT Award categories this year were: IBM’s “Think” directed by Mathew Cullen of Mth for agency SYPartners, which won in the Next Integrated Campaign and Experiential categories; UNICEF’s “Good Shirts” produced by Threadless for agency BBH New York, which scored in the Product Integration and Next Cause Marketing categories; and Troy Public Library’s “Book Burning Party” from Leo Burnett which registered in the Cause Marketing and Social categories.
Production house countdown
The production house scoring the most honors at this year’s AICP Show was Smuggler with six, followed by three houses tied at five each: MJZ, Nexus Productions, and Tool of North America.
Target’s “Color Changes Everything” directed by Filip Engstrom was the biggest contributor to Smuggler’s leading haul, accounting for three of its six honorees–in the Production, Production Design and Agency Art Direction categories. Two more Smuggler winners were co-productions with PSYOP–FedEx’s “Enchanted Forest” directed by PSYOP’s Marco Spier and Marie Hyon, an Animation category honoree, and Fage’s “Plain,” helmed by the PSYOP collective, which registered in the Design category.
All five of Nexus Productions’ honors came on the strength of Chipotle Foundation’s “Back To The Start”–Advertising Excellence, Single Commercial, Visual Style, Animation, Musical Arrangement, and Next Viral/Web Film.
Four of Tool’s five honors were for Little Monster’s “Take This Lollipop”–Next Integrated Campaign, Next Website/Microsite, Next Cause Marketing, and Next Social. The fifth Tool-produced winner was in the Low Budget category–Help Remedies’ “Picture” directed by Geordie Stephens for agency twofifteenmccann, San Francisco.
And the third shop with five honors, MJZ, scored two of them for Hahn Super Dry’s “Super In. Super Out.” The Dante Ariola-directed, MJZ-produced “Gas Powered Everything” for Nissan via TBWAChiatDay, Los Angeles won in the Production Design Category. HBO’s “Grandma” directed by MJZ’s Tom Kuntz was honored in the Performance/Dialogue category. And Canon USA’s “Project Imagin8ion,” helmed by Ariola for Grey New York, earned recognition in the Next Integrated Campaign category.
Next in the countdown were three shops: @radical.media, Biscuit Filmworks and Caviar–tied with four honors apiece.
Two of @radical.media’s four honorees were for the aforementioned Nissan & Sony “GT Academy”–in the Most Next and Next Product Integration categories. Scoring in Next Experiential for @radical was ROME’s “3 Dreams of Black” directed by Chris Milk for Google Creative Lab. And rounding out the @radical.media quartet of honors was Levi Strauss & Company’s “Legacy” which won for Cinematography. “Legacy” was lensed by director Ralf Schmerberg and cinematographer Daniel Gottschalk.
Biscuit Filmworks’ foursome included Visual Effects and Sound Design honors for DirecTV’s “Hot House” directed by Noam Murro, Heineken’s “Handlebar Moustache,” also helmed by Murro, which scored a Visual Style honor, and ESPN’s “Shake On It,” directed by Aaron Stoller for Wieden+Kennedy, which won in the Humor category.
Three of Caviar’s four wins were for two K-Swiss spots directed by Jody Hill: “MFCEO” which scored in the Performance/Dialogue and Next Viral/Web Film categories, and “Blades” which earned distinction in the Humor category.
And scoring two honors each were nine production houses: B-Reel; harvest; Hungry Man; Imperial Woodpecker; MTh; Moxie Pictures (as creative consultants); O Positive; Park Pictures; Psyop (co-production with Smuggler); and Threadless.
Twenty-two shops rounded out the field with one honor apiece.
Directors
As for directors, Johnny Kelly of Nexus scored five honors, leading the pack, followed by Jason Zada of Tool with four, and three each for directors Filip Engstrom of Smuggler, Jody Hill of Caviar, Noam Murro of Biscuit Filmworks, and Tom Kuntz of MJZ.
The quintet of Kelly honors all came on the basis of Chipotle Foundation’s “Back To The Start.”
Similarly, all four of Zada’s honors were for Little Monster’s engaging “Take This Lollipop.” And all three of Engstrom’s came for Target’s “Color Changes Everything.”
Murro’s three honors consisted of two for DirecTV’s “Hot House” and one for Heineken’s “Handlebar Moustache.” Kuntz’s trio was also divided between two clients–two honors for Hahn Super Dry’s “Super In. Super Out” and one for HBO’s “Grandma.”
Tallying two honors apiece were directors Dante Ariola of MJZ, Mathew Cullen of MTh, Simon McQuoid of Imperial Woodpecker, Jeff Zwart of @radical.media, Henry & Rel of Moxie Pictures, and The Hoffman Brothers of harvest
Agencies, clients
Wieden+Kennedy led the way with 10 honors, followed by four ad shops with five honors apiece: 72andSunny, BBDO New York, BBH, and Creative Artists Agency/Chipotle.
Wieden’s top tally of 10 consisted of: three for Target’s “Color Changes Everything”; one each for Heineken’s “Handlebar Moustache,” Levi Strauss & Co.’s “Legacy,” ESPN’s “Shake On It,” Nike’s “Better World” (Editorial category for editor Tommy Harden of W+K’s Joint Editorial), Chrysler’s “Halftime in America” (Copywriting category for Matthew Dickman, Kevin Jones and Smith Henderson), Honda Civic’s “The Experiment (Next Website/Microsite), and Old Spice’s “MANta Claus” (Next Social).
The five honors for 72andSunny included two for K-Swiss’ “MFCEO,” another for K-Swiss’ “Blades,” and one each for Nike’s “The Chosen” (Cinematography category for director/DP Lance Acord of Park Pictures) and United Colors of Benneton’s “UNHATE” (Original Music category for composer Frederic Kooshmanian of Kouz Productions).
BBDO New York scored its high five for: FedEx’s “Enchanted Forest,” HBO’s “Grandma,” Fed Ex’s “AAAA Auto Repair” (Humor for director Jim Jenkins of O Positive), HBO’s “Pack Your HBO” (Next Mobile), and Ad Council/Autism Speaks’ “Eye Contact Installation” (in the Next Experiential category, directed by Marjo Tremblay and produced by Grant Ave and Float Hybrid Entertainment).
BBH’s five honors included a pair for Google Chrome–one for “The Web is What You Make of It” and Dear Sophie,” both co-produced with Google Creative Lab; two for UNICEF’s “Good Shirts”; and one for Johnnie Walker’s “Step Together” (Original Music category for composer Cyrus Melchor of stimmung).
Creative Artists Agency and Chipotle scored their five honors for “Back To The Start.”
Next on the agency countdown with four winners was Little Monster, all for its “Take This Lollipop.”
Six agencies tied with three honors each: Deutsch; Google Creative Lab, Grey New York; Leo Burnett; TBWAChiatDay; and Nike in-house.
Grey New York’s three honors consisted of two for DirecTV’s “Hot House” and one for Canon USA’s “Project Imagin8ion.”
Google Creative Lab’s trio was comprised of two for Google Chrome–one for “The Web is What You Make of It,” the other for “Dear Sophie”; and one for ROME’s “3 Dreams of Black.”
Deutsch’s three wins consisted of two for Sony PlayStation’s “Michael” and one for Volkswagen’s “The Bark Side” (Musical Arrangement category for Endless Noise).
TBWAChiatDay earned two for Nissan & Sony’s “GT Academy” and one for the Nissan commercial “Gas Powered Everything.”
Leo Burnett’s three honorees were: two for Troy Public Library’s “Book Burning Party,” and one for Hallmark’s “Motherbird” (in the Animation category for Kevin Ives, Vince Baertson and Corey Brown of The Mill).
And Nike’s in-house threesome consisted of two for “Jumprope” and one for “Biomorph” (in the Visual Effects category for Digital Domain, directed by David Rosenbaum of Mothership; Rosenbaum earned inclusion into this year’s SHOOT New Directors Showcase).
Publicis Mojo and SY Partners registered two honors apiece.
The most honored brands were Chipotle and Nike, each with five honors, followed by Little Monster and Sony with four apiece, and four clients tied with three: Google, K-Swiss, Nissan and Target.
Scoring two honors apiece were: DirecTV, FedEx, Hahn Super Dry, HBO, IBM, Nissan, Troy Public Library and UNICEF.
Road tour
After its debut at MoMA, the Show goes on tour across the U.S. and abroad. The Show will screen in Los Angeles on July 25; in San Francisco on Sept. 12 (Next Awards) and Sept. 13 (AICP Show); in Dallas on Oct. 17; in Boston on Oct. 25; and in Richmond, Va., on Nov. 1. The dates for Chicago, Atlanta, Minneapolis, and Miami will be announced and posted on aicp.com as they become available.
Jackie Kelman Bisbee, founding partner/co-owner of Park Pictures, served as chairperson of this year’s AICP Show.
Judging chair of the 2012 Next Awards was Rei Inamoto, chief creative officer of AKQA.
A category-by-category rundown of 2012 AICP Show and Next Award honorees, with credits, follows:
ProductionTarget “Color Changes Everything” :60
Production Company: SMUGGLER
Director: Filip Engstrom
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Agency Creative Directors: Ben Hughes, Julia Leach
Agency Art Director: Mathieu Zarbatany
Agency Copywriter: Andrew Jasperson
Agency Producers: Alison Hill, Temma Shoaf
Editor: Jeff Buchanan, Final Cut
Visual StyleChipotle “Back To The Start” 2:20
Production Company: Nexus Productions
Director: Johnny Kelly
Executive Producer: Cedric Gairard
Advertising Agencies: Creative Artists Agency, Chipotle
Agency Creative Director: Liz Graves
Editor: Nexus Productions
Heineken “Handlebar Mustache” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Colleen O’Donnell, Shawn Lacy
Director of Photography: Simon Duggan
Production Designer: Bruce McCloskey
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Scott Vitrone, Ian Reichenthal
Agency Art Director: Stuart Jennings
Agency Producer: Marisa Wasser
Editor: Steve Gandolfi, Cut + Run
Production Design
Hahn Super Dry “Super In. Super Out.” :60
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Production Designer: Floyd Albee
Advertising Agency: Publicis Mojo
Agency Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Editor: Gavin Cutler, Mackenzie Cutler
Target “Color Changes Everything” :60
Production Company: SMUGGLER
Director: Filip Engstrom
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Production Designer: Floyd Albee
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Agency Creative Directors: Ben Hughes, Julia Leach
Agency Art Director: Mathieu Zarbatany
Agency Copywriter: Andrew Jasperson
Agency Producers: Alison Hill, Temma Shoaf
Editor: Jeff Buchanan, Final Cut
Nissan “Gas Powered Everything” :60
Production Company: MJZ
Director: Dante Ariola
Executive Producers: David Zander, Jeff Scruton
Production Designer: Christopher Glass
Advertising Agency: TBWAChiatDay
Agency Creative Director: TBWAChiatDay, Los Angeles & Toronto
Editor: Gavin Cutler, Mackenzie Cutler
DirectionHahn Super Dry “Super In. Super Out.” :60
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: Publicis Mojo
Agency Creative Director: Micah Walker
Creative Team: Justine Armour, Ruth Bellotti
Agency Producer: Adrian Shapiro
Group Account Director: Deanne Constantine
Editor: Gavin Cutler, Mackenzie Cutler
Sony PlayStation “Michael” 2:13
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Doug Halbert
Director of Photography: Jan Velicky
Production Designer: Petr Kunc
Advertising Agency: Deutsch
Chief Creative Officer: Mark Hunter
Agency Creative Director/Art Director: Shannon McGlothin
Agency Creative Director/Copywriter: Jason Elm
Art Director: Ryan Dickey
Copywriter: Josh Fell
Agency Producers: Marisa Wasser, Victoria Guenier, Vic Palumbo
Visual Effects: The Mill
Editor: Steve Gandolfi, Cut + Run
CinematographyNike “The Chosen” :90
Production Company: Park Pictures
Director/ Director of Photography: Lance Acord
Executive Producers: Jackie Kelman Bisbee, Justin Pollock, Mary Ann Marino
Advertising Agency: 72andSunny
Agency Creative Directors: John Boiler, Glenn Cole, Jason Norcross, Matt Murphy
Agency Producer: Danielle Tarris
Editors: Chris Jones, Graham Turner, Ben McCambridge, Final Cut
Levi Strauss & Co. “Legacy” :60
Production Company: @radical.media
Director/Director of Photography: Ralf Schmerberg
Director of Photography: Daniel Gottschalk
Executive Producer: Donna Portaro
Advertising Agency: Wieden+Kennedy
Agency Creative Director: Tyler Whisnand
Editor: Tommy Harden, Joint Editorial
Performance/DialogueK-Swiss “MFCEO” 4:58
Production Company: Caviar
Director: Jody Hill
Executive Producer: Michael Sagol
Advertising Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Agency Creative Directors” Matt Murphy, Barton Corley
Agency Copywriter: Matt Heath
Agency Producer: Danielle Tarris
“Kenny Powers”: Danny McBride
Editor: Matt Murphy, Final Cut
New Era “912 On The Lam” 2:00
Production Company: Hungry Man
Director: Bryan Buckley
Executive Producers: Kevin Byrne, Mino Jarjoura
Advertising Agency/Creative Directors: The Brooklyn Brothers
Copywriters: Charlie Grandy, Mike Schur
Actors: Alec Baldwin, Jon Krasinski
Editor: Chris Franklin, Big Sky Edit
HBO “Grandma” :30
Production Company: MJZ
Director: Tom Kuntz
Executive Producers: David Zander, Jeff Scruton
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Agency Art Director: Matt Sorrell
Agency Copywriter: Jessica Coulter
Agency Executive Producer: Diane McCann
“Grandma”: Esther Povitsky
Editor: Gavin Cutler, Mackenzie Cutler
HumorK-Swiss “Blades” 4:58
Production Company: Caviar
Director: Jody Hill
Executive Producers: Michael Sagol, Jasper Thomlinson
Advertising Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Editor: Matt Murphy, Final Cut
ESPN “Shake On It” :60
Production Company: Biscuit Filmworks
Director: Aaron Stoller
Executive Producers: Shawn Lacy, Holly Vega
Director of Photography: Linus Sandgren
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Brandon Henderson, Stuart Jennings
Agency Art Director: Cyrus Coulter
Agency Copywriter: Dave Canning
Editor: Ian Mackenzie, Mackenzie Cutler
FedEx “AAAA Auto Repair” :30
Production Company: O Positive
Director: Jim Jenkins
Executive Producers: Ralph Laucella, Marc Grill
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Directors: Peter Kain, Gianfranco Arena
Agency Art Director: Gianfranco Arena
Agency Copywriter: Peter Kain
Agency Producer: Elise Pavone
Editor: Ian Mackenzie, Mackenzie Cutler
Original MusicUnited Colors of Bennetton “UNHATE” 1:07
Production Company: IDENTITY
Director: Laurant Chanez
Executive Producer: Joe Masi
Advertising Agencies: 72andSunny, Fabrica
Agency Creative Directors: Carlo Cavallone, Robert Nakata, Paulo Martins, Erik Ravelo
Agency Producer: Ellen Pot
Composer: Frederic Kooshmanian, Kouz Productions
Editor: Mario Battistel, Mikros Image
Johnnie Walker “Step Together” :90
Production Company: Stink
Director: Ne-O
Executive Producer: Juliet Naylor
Advertising Agency: BBH London
Agency Creative Directors: Justin Moore, Hamish Pinnell
Agency Art Director: Diego Oliveira
Agency Copywriter: Caio Giannella
Agency Producer: Natalie Parish
Composer: Cyrus Melchor, Stimmüng
Editor: Tim Thornton-Allan, Marshall Street Editors
Sound DesignNike “Jumprope” :60
Production Company: harvest films
Directors: The Hoffman Brothers
Executive Producer: Bonnie Goldfarb
Advertising Agency: Nike
Agency Creative Director: Ean Lensch
Sound Designer: Chip Sloan
Editor: Mark Hoffman, harvest films
DIRECTV “Hot House” :60
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producers: Colleen O’Donnell, Shawn Lacy
Advertising Agency: Grey
Agency Creative Director: Todd Tilford
Composer: Robert Miller, Stimmung
Sound Designer: Kim Christensen, Noises Digital
Sound Mix: Eric Ryan, 740 Sound Design
Editor: Haines Hall, Spot Welders
Musical ArrangementChipotle “Back To The Start” 2:20
Production Company: Nexus Productions
Director: Johnny Kelly
Executive Producers: Cedric Gairard, Chris O’Reilly, Charlotte Bavasso
Line Producer: Liz Chan
Advertising Agencies: Creative Artists Agency, Chipotle
Agency Creative Director/Content Manager: Liz Graves
Musical Arranger: Justin Stanley
Music Producers: Justin Stanley, Doyle Bramhall
Music Supervisor: David Leinhardt, Duotone Audio
Editor: Nexus Productions
Smirnoff “Crazy Nights” :60
Production Company: SMUGGLER
Director: Samir Mallal
Executive Producer: Shane Malach
Advertising Agency: JWT
Agency Creative Director: Matt MacDonald
Director of Brand Production: Sergio Lopez
Music Producer: Paul Greco
Musical Arranger: Sherman Foote, Big Foote Music + Sound
Editors: Hank Corwin, Paul Snyder, Lost Planet
Volkswagen “The Bark Side” :60
Production Company: Caviar
Director: Keith Schofield
Executive Producers: Michael Sagol, Jasper Thomlinson
Advertising Agency: Deutsch Los Angeles
Agency Creative Directors: Matt Ian, Jerome Austria
Musical Arrangers: Jeff Elmassian, Andy Rehfeldt, Endless Noise
Editor: Nicholas Wayman-Harris, Union Editorial
EditorialNike “Better World” 1:58
Production Companies: Joint Editorial, Wieden+Kennedy
Executive Producer: Patty Brebner
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Alberto Ponte, Ryan O’Rourke
Editor: Tommy Harden, Joint Editorial
Cutting Assistant: Kelly Brickner
Assistant Editor: Eric Hill
Nike “Jumprope” :60
Production Company: harvest films
Director: The Hoffman Brothers
Executive Producer: Bonnie Goldfarb
Advertising Agency: Nike
Agency Creative Director: Ean Lensch
Sound Designer: Chip Sloan
Editor: Mark Hoffman, harvest films
Doritos “Dip Desperado” 2:00
Production Company: Independent Films
Director: The Glue Society
Executive Producer: Jani Guest
Advertising Agency: AMV BBDO
Agency Creative Director: Mark Fairbanks
Editor: Adam Jenkins, FEEDTHEWALRUS
AnimationChipotle “Back To The Start” 2:20
Production Company: Nexus Productions
Director: Johnny Kelly
Executive Producer: Cedric Gairard
Advertising Agencies: Creative Artists Agency, Chipotle
Agency Creative Director: Liz Graves
Animation/Editorial: Nexus Productions
FedEx “Enchanted Forest” :60
Production Companies: PSYOP, SMUGGLER
Directors: Marco Spier, Marie Hyon
Executive Producers: Lucia Grillo, Patrick Milling Smith, Brian Carmody, Lisa Rich, Allison Kunsman, Laura Thoel
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Senior Creative Directors: Tom Kraemer, Nick Klinkert
Creative Director: Chris Beresford-Hill
Agency Art Director: Nick Klinkert
Agency Copywriter: Tom Kraemer, Chris Beresford-Hill
Agency Producer: Amy Wertheimer
Animation: Pat Porter, Kitty Lin, Roman Kobryn, Min Seok Jeon, Stephanie Russell, Michael Shin, PSYOP
Editor: Cass Vanini, PSYOP
Hallmark “Motherbird” :75
Production Company: The Mill
Director: Yann Mabille
Executive Producer: Ian Bearce
Advertising Agency: Leo Burnett
Agency Creative Directors: Phil Jungmann, Matt Miller
Agency Producers: Boo Wong, Nic Barnes
Animation: Kevin Ives, Vince Baertson, Corey Brown, The Mill
Editor: Ryan McKenna, The Mill
DesignDiesel “Only The Brave” 2:33
Production Company: Brand New School
Director: Jonathan Notaro
Executive Producers: Devin Brook, Kayt Hall
Advertising Agency: Antidote
Agency Creative Director: Tim Ashton
Design/Animation: Brand New School
Composers: Human Worldwide
Fage “Plain” :45
Production Companies: PSYOP, SMUGGLER
Directors: PSYOP
Executive Producer: Lucia Grillo
Creative Directors: Eben Mears, Lauren Indovina, PSYOP
Advertising Agency: Mullen
Agency Creative Director: Brian Tierney
Producer: Carol Collins
Designer: Lauren Indovina, Samantha Ballardina
Editors: Vico Sharabani, El Ohayan, PSYOP
Visual Effects
DIRECTV “Hot House” :60
Production Companies: Biscuit Filmworks, MPC LA
Director: Noam Murro
Executive Producers: Colleen O’Donnell, Shawn Lacy
Advertising Agency: Grey
Agency Creative Director: Todd Tilford
Visual Effects Artists: Brinton Jaecks, Brendan Smith, Elliott Brennan, Katerina Arroyo, Ben Persons, Ben Davidson, Michael Wynd, John Cherniack, Ross Denner, Jessie Amadio, MPC LA
Editor: Haines Hall, Spot Welders
Nike “Biomorph” :51
Production Company: Mothership
Director: David Rosenbaum
Executive Producer: Tanya Cohen
Advertising Agency: Nike
Agency Creative Director: Andy Walker
Visual Effects Artists: Aladino Debert, David Liu, Adrian Dimond, Dave Carlson, Casey Benn, Brian Creasey, Gideon Vandegrift, Jason Mortimer, Ken Jones, Eric Ebeling, Rafael Colon, Scott Hale, Sven Dreesbach, Jeff Heusser
Editor: Colin Woods, Mothership
Public Service AnnouncementThe Partnership for a Drug Free America “Family Stories” 5:43
Production Company: Moo Studios
Director: Pamela Hanson
Executive Producer: David Lyons
Director of Photography: Shane Sigler
Advertising Agency: The Partnership for a Drug Free America
Agency Creative Director: Caryn Pace
Editor: Holle Singer, Consulate NYC
Low Budget
Help Remedies “Picture” :60
Production Company: Tool
Director: Geordie Stephens
Executive Producers: Brian Latt, Dustin Callif, Matt Bonin
Advertising Agency: twofifteenmccann
Agency Creative Directors: Scott Duchon, John Patroulis
Director of Integrated Production: Tom Wright
Agency Art Directors: Paul Caiozzo, Nathan Frank
Composer: Matt Zipkin, Human
Visual Effects: Sid Seed, Dan Short, Jay Kim, Danny Kamhaji, Lifelong Friendship Society
Editor: Christjan Jordan, Arcade Edit
The Daily “Year in Review” 1:37
Production Company: ODD
Director: Mac Premo
Executive Producer: Joanna Fillie
Director of Photography: Mac Premo
Production Designer: Oliver Jeffers
Advertising Agency: The Daily
Agency Creative Director: John Kilpatrick
Animation: ODD
Voiceover: Adrianna Dufay
Editor: Mac Premo, ODD
Alexander Olch “Knot Yourself” 2:05
Production Company: Supply&Demand Integrated
Director/Agency Creative Director: Matt Lenski
Executive Producers: Tim Case, Charles Salice
Director of Photography: Leo Schott
Advertising Agency: Alexander Olch
Producer: Danielle Reisigl
Animation: Gary Breslin, ODD-NY
Talent/Performer: Aurelie Claudel
Editor: Andrei Zakow, Supply&Demand Integrated
Spec SpotThe Anti-Drug “Harlem Elvis” 1:05
Production Company: The Famous Group
Director: John X Carey
Executive Producer: David Kwan
Director of Photography: Chris Saul
Advertising Agency: Draft FCB
Agency Creative Director: Roald Van Wyk
Agency Producer: Melissa Dupre
Producer: Michael Steinmann
Composer: Tyler Strickland
Editor: John X Carey, The Famous Group
AMC “AMC” :60
Production Company: Aero Film
Director: Ken Arlidge
Executive Producer: Lance O’Connor
Editor: Tony Gentile, Aero Post
Student CommercialDirt Devil “The Exorcist” 1:30
Director: Andreas Roth
School: Filmakademie Baden-Wuerttemberg
Course: Commercial Directing
Instructor: Michael Roesel
Producer: Christian Hergenroether
Director of Photography: Roland Stuprich
Art Director/Copywriter: Andre Price
Music and Sound Design: The German Wahnsinn Team
Kia Soul “Funeral” :30
Director/Producer/Art Director: Kathleen Lorden
School: Art Center College of Design
Course: PSA & Commercial Workshop
Director of Photography: Chris Saul
Talent/Performers: William Hawkes, Elizabeth Kimball
Instructors: Jonas Mayabb, Andrew Harlow
Editors: Kathleen Lorden, Ben Lazarus
Agency Art DirectionGoogle Chrome “Dear Sophie” :90
Advertising Agencies: BBH & Google Creative Lab
Creative Consultant: Moxie Pictures
Editor: Lost Planet Editorial
Target “Color Changes Everything” :60
Production Company: SMUGGLER
Director: Filip Engstrom
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich
Advertising Agency: Wieden+Kennedy
Executive Creative Directors: Susan Hoffman, Mark Fitzloff
Agency Creative Directors: Ben Hughes, Julia Leach
Agency Art Director: Mathieu Zarbatany
Agency Copywriter: Andrew Jasperson
Agency Producers: Alison Hill, Temma Shoaf
Editor: Jeff Buchanan, Final Cut
CopywritingChrysler “Halftime in America” 2:00
Production Company: Chelsea
Director: David Gordon Green
Executive Producers: Allison Amon, Lisa Mehling, Pat McGoldrick
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Aaron Allen, Michael Tabtabai, Joe Staples
Agency Art Director: Jimm Lasser
Agency Copywriters: Matthew Dickman, Kevin Jones, Smith Henderson
Agency Producers: Bob Wendt, Corey Bartha
Editor: Tommy Harden, Joint Editorial
Sony PlayStation “Michael” 2:13
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Doug Halbert
Director of Photography: Jan Velicky
Production Designer: Petr Kunc
Advertising Agency: Deutsch
Chief Creative Officer: Mark Hunter
Agency Creative Director/Art Director: Shannon McGlothin
Agency Creative Director/Copywriter: Jason Elm
Art Director: Ryan Dickey
Copywriter: Josh Fell
Agency Producers: Marisa Wasser, Victoria Guenier, Vic Palumbo
Visual Effects: The Mill
Editor: Steve Gandolfi, Cut + Run
Land Rover “Pathological Liar” :60
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Advertising Agency: Y&R
Agency Creative Directors: Kerry Keenan, Guillermo Vega, Kevin Brady, Menno Kluin, Graeme Hall
Agency Art Director: Michael Schachtner
Agency Copywriter: Julia Neumann
Agency Producers: Nathy Aviram, Lora Schulson, Mara Millsevic, Jona Goodman
Editor: Jason MacDonald, Number Six
Advertising Excellence/InternationalCANAL+ “The Bear” :78
Production Company: Soixante Quinze
Director: Matthijs van Heijningen
Executive Producer: Yuki Suga
Advertising Agency: BETC
Agency Creative Director: Stéphane Xiberras
Agency Art Director: Eric Astorgue
Agency Copywriter: Jean-Christophe Royer
Agency Producers: Isabelle Menard, David Green
Editor: Jono Griffiths
John Lewis “The Long Wait” :90
Production Company: Blink
Director: Dougal Wilson
Executive Producer: James Bland
Director of Photography: Lasse Frank
Production Designer: Andy Kelly
Advertising Agency: Adam & Eve
Agency Creative Directors: Ben Priest, Emer Stamp, Ben Tollett
Agency Producer: Matt Craigie
Sound Design: Factory Sound
Editor: Joe Guest, Final Cut London
Martini “Luck Is An Attitude” 2:00
Production Company: Gorgeous
Director: Peter Thwaites
Executive Producer: Anna Hashmi
Advertising Agency: FRED & FARID Paris
Agency Creative Directors: Fred & Farid
Agency Art Directors/Copywriters: Fred Raillard, Farid Mokart
Editor: Bill Smedley, Work Post
Advertising Excellence/Single CommercialChipotle “Back To The Start” 2:20
Production Company: Nexus Productions
Director: Johnny Kelly
Executive Producer: Cedric Gairard
Advertising Agencies: Creative Artists Agency, Chipotle
Agency Creative Director: Liz Graves
Editor: Nexus Productions
Advertising Excellence/CampaignGoogle Chrome
“Dear Sophie” :90
Advertising Agencies: BBH New York & Google Creative Lab
Creative Consultant: Moxie Pictures
Editors: Lost Planet Editorial
“It Gets Better”:90
Advertising Agencies: BBH New York & Google Creative Lab
Editors: The Whitehouse
“Bieber” :60
Advertising Agencies: BBH New York & Google Creative Lab
Creative Consultant: Moxie Pictures
Editors: Lost Planet Editorial
NEXT AWARDS
Next Integrated CampaignCanon USA “Project Imagin8ion”
Production Company: MJZ
Executive Producer: Natalie Hill
Director: Dante Ariola
Advertising Agency: Grey New York
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Steve Krauss, Ari Halper
Agency Creative Directors: Eric King, Stu Mair
Assistant Director: Elinor Buchler
Copywriter: Kent Koren
Agency Producers: Lauren Tuttman, Kristen Finch (Digital)
Digital Team: Lando Ettrick, Ron Ceballos
Editors: Andrea MacArthur, Deborah Sullivan, Desiree Cobb, Peepshow
IBM “THINK”
Production Company: MTh
Executive Producer: Javier Jimenez
Director: Mathew Cullen
Advertising Agency: SYPartners
Agency Creative Director: Susana Rodriguez de Tembleque
Editors: Fred Fouquet, Bryan Keith, Mike Merkwan, Luis Pazos, Mirada
Little Monster “Take This Lollipop”
Production Company: Tool
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Director: Jason Zada
Advertising Agency: Little Monster
Developer: Jason Nickel
Music: Future Perfect
Next ExperientialAd Council/Autism Speaks “Eye Contact Installation”
Production Company: Grant Ave/Float Hybrid Entertainment
Executive Producer: Michael Ching
Director: Marjo Tremblay
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng
Creative Directors: Patrick Herold, Tim Wettstein
Agency Art Director: Tim Wettstein
Copywriter: Patrick Herold
Agency Producer: Jd Michaels
ROME “3 Dreams of Black”
Production Company: @radical.media
Executive Producers: Jennifer Heath, Jon Kamen, Frank Scherma
Director: Chris Milk
Advertising Agency: Google Creative Lab
Agency Creative Director: Aaron Koblin
Technical Director: Mr.doob
Conceptual Design/3D Animation: Mirada
Producers: Mathew Cullen, Javier Jimenez
Interactive Design and Production: North Kingdom
Editor: Livio Sanchez, Spotwelders
IBM “THINK”
Production Company: MTh
Executive Producer: Javier Jimenez
Director: Mathew Cullen
Director of Photography: Guillermo Navarro
Producers: Annie Johnson, Rob Newman
Advertising Agency: SYPartners
Executive Creative Directors: Susana Rodriguez de Tembleque, Nicolas Maitret, Mathew Cullen
Design/Interactive/Data Visualization/Visual Effects: Mirada
Creative Directors: Jesus de Francisco, Kaan Atilla
Music Composer: Money Mark
Planning and Design: RAA
Next Viral/Web Film
UBS “Stephen Wiltshire Film”
Production Company: Humble
Executive Producers: Erik Berkowitz, Persis Koch
Director: Noah David Smith
Advertising Agency: Publicis
Chief Creative Officer: Rob Feakins
Worldwide Creative Director: Paul Steentjes
Executive Creative Director: Jay Williams
Agency Art Director: Hajime Ando
Agency Copywriter: Jason Savage
Editor: Megan Brennan, Humble
Chevrolet “My Dad’s Car”
Production Company: Park Pictures
Executive Producers: Jackie Kelman Bisbee, Mary Ann Marino
Director: Chris Wilcha
Advertising Agency: Goodby, Silverstein & Partners
Executive Creative Directors: Jamie Barrett, Hunter Hindman
Agency Creative Director: Hunter Hindman
Agency Executive Producer: Hilary Coate
Agency Producer: MJ Otto
Editor: Catherine Bull, Spot Welders
K-Swiss “MFCEO”
Production Company: Caviar
Executive Producers: Michael Sagol, Jasper Thomlinson
Director: Jody Hill
Advertising Agency: 72andSunny
Chief Creative Officer: Glenn Cole
Agency Creative Directors: Matt Murphy, Barton Corley
Editor: Matt Murphy, Final Cut LA
Chipotle “Back to the Start”
Production Company: Nexus Productions
Advertising Agencies: Creative Artists Agency, Chipotle
Next Website/MicrositeLittle Monster “Take This Lollipop”
Production Company: Tool
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Director: Jason Zada
Advertising Agency: Little Monster
Developer: Jason Nickel
Music: Future Perfect
Website: www.takethislollipop.com
Ariel Actilift “Ariel Fashion Shoot”
Production Company: B-Reel
Executive Producer: Jonas Hedegard
Director: Patrik Gyllstråm
Advertising Agency: Saatchi & Saatchi
Agency Creative Director: Adam Kerj
Editor: B-Reel
Website: www.adawardentries.com/arielfashionshoot/index.html
Honda Civic “The Experiment”
Production Company: B-Reel
Executive Producer: Lins Karnes
Director: B-Reel
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Chris Groom, Sam Heath, Gavin Gordon-Rogers, Andy Cameron
Website: www.experimentgame.com
Next Product Integration
Nissan & Sony “GT Academy USA”
Production Company: @radical.media
Executive Producers: Frank Scherma, Dave O’Connor
Director: Jeff Zwart
Advertising Agency: TBWAChiatDay
Agency Creative Directors: Tito Melega, Rob Schwartz
Agency Copywriters: Jason Locey, Steve Bolton
Agency Producers: Brian O’Rourke, Tim Newfang
Media Agency: OMD
Digital Agency: Critical Mass
Event Management: Silverstone Circuits Limited
Editors: Ting Poo, Brett Mason, Charlie Olivier, Peter Smith, OutPost Digital
Sour Patch Kids “Method Man and Sour Patch Kids”
Production Company: Hungry Man
Executive Producer: Kevin Byrne
Director: Taika Waititi
Advertising Agency: Mother
Editor: Lawrence Young, No. 6
UNICEF “UNICEF: Good Shirts”
Production Company: Threadless
Advertising Agency: BBH New York
Agency Creative Director: John Patroulis
Agency Art Director: Dave Brown
Agency Copywriter: Ian Brown
Agency Producer: Kath Horton
Graphic Artists: Christine & Justine Gignac
Next Mobile
HBO “Pack Your HBO”
Production/Development Company: MPC
Advertising Agency: BBDO New York
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Agency Copywriter: Rick Williams
Agency Art Director: Marcel Yunes
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Douglas Stivers
Digital Producer: Tara Johnson
Google “Google Wallet”
Production/Development Company: R/GA & Google Creative Lab
Advertising Agency: R/GA
Microsoft Xbox “Dance Cam”
Production/Development Companies: AKQA, Fuzz Productions
Advertising Agency: AKQA
Executive Creative Director: Pierre Lipton
Creative Director: Jaime Diskin
Associate Creative Director: Tom Zukoski
Senior Designer: Sergio Vilatimo
Copywriter: EB Davis
Associate Director of Creative Development: Justin Petersen
Creative Development Manager: Suzanne Smith
Technical Architect: Scott Hurlbert
Senior Software Engineer: Kenji Ogi
Next Cause MarketingTroy Public Library “Book Burning Party”
Advertising Agency: Leo Burnett
Agency Creative Director: Peter McHugh
Creative Director/Copywriter: Glen Hilzinger
Creative Director/Art Director: Bob Veasey
Creative Technologist: John McClaire
Agency Copywriter: Rob Thiemann
Editor: Kevin Frick, Pluto Post
Little Monster “Take This Lollipop”
Production Company: Tool
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Director: Jason Zada
Advertising Agency: Little Monster
Developer: Jason Nickel
Music: Future Perfect
UNICEF “UNICEF: Good Shirts”
Production Company: Threadless
Advertising Agency: BBH New York
Agency Creative Director: John Patroulis
Agency Art Director: Dave Brown
Agency Copywriter: Ian Brown
Agency Producer: Kath Horton
Graphic Artists: Christine & Justine Gignac
Next SocialTroy Public Library “Book Burning Party”
Advertising Agency: Leo Burnett
Agency Creative Director: Peter McHugh
Social Media Team: John McClaire, Rob Thiemann
Creative Director/Copywriter: Glen Hilzinger
Creative Director/Art Director: Bob Veasey
Agency Producer: Jennie Hochthanner
Editor: Kevin Frick, Pluto Post
Old Spice “MANta Claus”
Production Company: Don’t Act Big
Executive Producer: Emily Fincher
Directors: Eric Baldwin, Jason Kreher, Jason Bagley
Advertising Agency: Wieden+Kennedy
Agency Creative Directors: Susan Hoffman, Mark Fitzloff, Jason Bagley, Craig Allen
Social Media Team: Wieden+Kennedy
Agency Copywriters: Jason Kreher, Andy Laugenour, David Neevel, Jarrod Higgins, Adam Heathcott
Agency Producers: Monica Ranes, Ann-Marie Harbour, Andrea Nelson
Editor: Slater Dixon, Joint Editorial
Little Monster “Take This Lollipop”
Production Company: Tool
Executive Producers: Brian Latt, Oliver Fuselier, Dustin Callif
Director: Jason Zada
Advertising Agency: Little Monster
Developer: Jason Nickel
Music: Future Perfect
Most Next
Nissan & Sony “GT Academy USA”
Production Company: @radical.media
Executive Producers: Frank Scherma, Dave O’Connor
Director: Jeff Zwart
Advertising Agency: TBWAChiatDay
Agency Creative Directors: Tito Melega, Rob Schwartz
Agency Copywriters: Jason Locey, Steve Bolton
Agency Producers: Brian O’Rourke, Tim Newfang
Media Agency: OMD
Digital Agency: Critical Mass
Event Management: Silverstone Circuits Limited
Editors: Ting Poo, Brett Mason, Charlie Olivier, Peter Smith, OutPost Digital
