Like its lauded predecessor Back To The Start, Chipotle’s new ambitious short–The Scarecrow, out of CAA Marketing–features an ecological message, an accomplished vocalist’s cover of a well-known song (Fiona Apple crooning “Pure Imagination” from Willy Wonka and the Chocolate Factory) and eloquent animation.
The latter is compliments of Moonbot Studios in Shreveport, Louisiana, winner of a Best Animated Short Film Oscar in 2012 for The Fantastic Flying Books of Mr. Morris Lessmore. Music supervision on The Scarecrow was handled by duotone audio group.
The Scarecrow pits crows against crows, except this time the latter are the scary ones. The robotic crows operate the Crow Foods factory which churns out processed foods. The factory’s workers are scarecrows who have lost their jobs on the farm. In the bleak factory, cows and chickens are pumped full of hormones. One scarecrow, though, ultimately breaks out and forms his own restaurant where he serves all natural food.
While several of the same dynamics in The Scarecrow carry over from Back To The Start, the major new wrinkle in this latest initiative is an interactive game designed to further engage audiences. Players can rescue animals and bring them to open pastures while also bringing wholesome foods to residents of a city called Plenty.
Here’s The Scarecrow short:
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More