Sarah Golding, CEO and partner of CHI & Partners in the U.K., was nominated by the Institute of Practitioners in Advertising (IPA) Council members as the preferred candidate to succeed Tom Knox as president of the IPA in March 2017. The IPA is a non-profit trade body and professional institute for agencies in the U.K.’s media and marketing communications industry.
Golding will be expected to serve a two-year term which will be first ratified on March 23, 2017 as part of the IPA’s annual general meeting proceedings. Her first public platform will be at the IPA Members’ Lunch in May 2017 where she will outline her two-year manifesto.
The announcement comes at the end of a formal three-month selection process by the Presidential Nominating Committee which was led by previous IPA president Stephen Woodford.
Woodford said, “My role as Chairman of the Nominating Committee was remarkably straightforward. To identify that certain someone whom the industry wants as their next leader. It was soon obvious that this person was Sarah and we were delighted that she has accepted the position. I have no doubt that she will be a fantastic leader for the IPA as it celebrates its centenary and I am looking forward to working with her in my new role as CEO of the Advertising Association.”
Golding related, “‘I am extremely flattered and honored to be chosen as the IPA’s next President, and I look forward to helping the industry flourish in profoundly changing times.”
Prior to her tenure at CHI & Partners, Golding worked at Lowe Howard-Spink following graduation from Cambridge University. Across her career she has worked with blue chip brands including Orange, Reebok, British Gas, Argos and NewsUK. She is married to David Golding, a co-founder of adam&eveDDB, London.
