Sarah Golding, CEO and partner of CHI & Partners in the U.K., was nominated by the Institute of Practitioners in Advertising (IPA) Council members as the preferred candidate to succeed Tom Knox as president of the IPA in March 2017. The IPA is a non-profit trade body and professional institute for agencies in the U.K.’s media and marketing communications industry.
Golding will be expected to serve a two-year term which will be first ratified on March 23, 2017 as part of the IPA’s annual general meeting proceedings. Her first public platform will be at the IPA Members’ Lunch in May 2017 where she will outline her two-year manifesto.
The announcement comes at the end of a formal three-month selection process by the Presidential Nominating Committee which was led by previous IPA president Stephen Woodford.
Woodford said, “My role as Chairman of the Nominating Committee was remarkably straightforward. To identify that certain someone whom the industry wants as their next leader. It was soon obvious that this person was Sarah and we were delighted that she has accepted the position. I have no doubt that she will be a fantastic leader for the IPA as it celebrates its centenary and I am looking forward to working with her in my new role as CEO of the Advertising Association.”
Golding related, “‘I am extremely flattered and honored to be chosen as the IPA’s next President, and I look forward to helping the industry flourish in profoundly changing times.”
Prior to her tenure at CHI & Partners, Golding worked at Lowe Howard-Spink following graduation from Cambridge University. Across her career she has worked with blue chip brands including Orange, Reebok, British Gas, Argos and NewsUK. She is married to David Golding, a co-founder of adam&eveDDB, London.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More