CLIENT
Reebok Classic.
PRODUCTION CO.
Chelsea Pictures, bicoastal.
Evan Bernard, director; Donald Davis, DP; Allison Amon, Steve Wax and Lisa Mehling, partners/executive producers; Simon Barrett, producer; Sam Penfield, head of production; Cliff Schumacher, production supervisor. Shot on location in Los Angeles.
AGENCY
AKA Advertising, New York.
Douglas Spitzer, creative director; Tim Mattimore, associate creative director; Jesse Scaturro, senior art director; Blythe Barger, producer.
EDITORIAL
Cosmo Street Editorial, New York.
Jon Stefansson, editor; Aaron Langely, assistant editor; Maura Woodward, executive producer; Amy Febinger, producer.
POST/VISUAL EFFECTS
Chelsea Digital, New York.
Thor Raxlen, online editor.
Bill McMullen, New York.
Bill McMullen, title designer.
Company 3, New York.
Tim Masick, colorist; Luana Ayres, producer.
AUDIO POST
Soundtrack Studios, New York.
Bill Bookheim, mixer.
MUSIC
Duotone Audio Group, New York.
Peter Nashel and Jack Livesey, composers.
THE SPOT
"Undercover Fury" (:30)—which is shot like a ’70s police drama—features Tiki Barber of the New York Giants as Detective Wedge, and Tony Gonzalez of the Kansas City Chiefs as Detective Oryx. The two go undercover and bust a man in a chicken suit, shake down a basketball referee, chase a man driving a golf cart, pose as electrical technicians, and get dressed down by their heavyset boss at the cop shop. The ad ends with the tag, "Taking back the streets in style."
Spot broke April 2.
