Bicoastal/ international Chelsea Pictures has named Dominic Ferro as executive producer for its Los Angeles office. He will work alongside Allison Amon, who has been promoted from senior executive producer to managing director of the company, which also maintains operations in New York and Sydney.
For the past four years, Ferro has been a senior producer at Merkley Newman Harty, New York, working on such accounts as Mercedes-Benz, Citigroup, Traveler’s Insurance, Bell South and BMW Motorcycles. Prior to that, he was a producer at New York agency Angotti, Thomas, Hedge—where he contributed to ads for Foster’s Beer, Fuji Film and Saab automobiles, among others. While on the agency side, Ferro collaborated with assorted directors, including Chelsea’s Mehdi Norowzian and Simon Blake.
Ferro’s duties at Chelsea Pictures include managing its group of directors, as well as expanding the scope of West Coast sales. Chelsea president Steve Wax said that Ferro "will add a valuable perspective, having worked on the agency side, as well as provide further support to Allison Amon, who’s been working double-time with Chelsea’s rapid expansion. At the same time, we are increasing Allison’s authority and title to include all day-to-day operations."
Ferro joins a coterie of Chelsea executives that includes Wax, Amon, executive producer/head of sales Lisa Mehling, and Jo Ann Thrailkill, executive producer at Chelsea’s spot/music video satellite, The Production League of America, which was launched in January (SHOOT, 1/12, p. 7).
Chelsea’s directorial lineup includes Norowzian, Blake, Nicholas Barker, Anton Beebe, Janusz Kaminski, Alex Proyas, Steve Rogers, Peter Salmi and Andrew Walton. The Production League of America represents helmers Evan Bernard, David Nelson, Francine McDougall, Hermanos Ponderosa and Brett Vapnek. Chelsea also maintains Thru-Line, a division that handles feature filmmakers for commercials. Thru-Line’s roster consists of Todd Solondz (Happiness), The Haxans (The Blair Witch Project) and Ben Younger (Boiler Room). Chelsea is a subsidiary of publicly held, Minneapolis headquartered iNTELEFILM Corp.
