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    Cheil UK hires ITV’s Laura Gibson as head of social for creative

    By SHOOTUpdated:No Comments1182 Views
    LONDON --

    Cheil UK has hired Laura Gibson as its new head of social for creative.

    Gibson joins from ITV Creative where she was head of social and led award-winning campaigns for shows such as Love Island, Britain’s Got Talent, Downton Abbey and I’m A Celebrity.

    Gibson will develop Cheil UK’s social proposition and will lead the agency’s social team which includes social strategists, community managers and creatives. 

    She will report to executive creative director Russell Schaller. 

    Gibson has led the social team at ITV Creative for the past three years and was responsible for all the output from ITV’s social channels.

    She picked up a raft of awards during her time there. Most recently, her launch campaign for ITV drama Liar won Best Facebook Campaign at the Shorty Awards and Golds at the Promax UK and Europe Awards in 2018. Her social campaign for Love Island won Best Entertainment Campaign at the UK Social Media Awards and Gold for Best Television Campaign at the Shorty Awards in 2018. Her team at ITV picked up Winner of Best In-House Creative Team at the UK Social Media Awards 2017.

    Prior to joining ITV, she was social media lead at Promax UK. She started her career at the BBC.

    Tags:Cheil UKITVLaura Gibson



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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