In โThe Game,โ three guys are hanging out in front of a TV watching sports. One of them โ the saver โ reaches down to check his tablet, as another โ the spender โ comments, โChecking your fantasy?โ The saver responds, โNo, just my 401k statement.โ The dialogue continues as the spender, who says that his money is โgone before I get my hands on it,โ is decked out in more and more lavish items, starting with a gold watch, necklace and sunglasses and ending up astride a new motorcycle in a medieval knightโs costume and virtual reality goggles. The spot ends with a pizza guy showing up at the door and the spender saying, โHey, can somebody spot me?โ
Client: Ad Council/AICPA
Advertiserโs Supervisors Council: Amy Gibson-Grant, VP, Campaign Director, Ad Council; Ricki Kaplan, Campaign Manager, Ad Council; Dana Vielmetti, Assistant Campaign Manager, Ad Council
Agency: KBS+
Co-Chief Creative Officer: Edward Brojerdi; Co-Chief Creative Officer: Izzy DeBellis; Creative Director: Will Bright; Creative Director: Grant Simpson; Art Director: Nic Wehmeyer; Copywriter: Josh Kessler; Head of Content Production: Mara Milicevic; Producer: Dennis McKinley; Executive Content Business Affairs Manager: Cindy Hoffman; Agency Account Supervisor: Gabriela Benitez; Agency Account Supervisor: Shari Benowich; Agency Account Executive: Zach Fryman;
Production Company: Hungry Man
Director: Dave Laden; Executive Producer: Kevin Byrne; Line Producer: Caleb Dewart; Cinematographer: Christian Sprenger
Post-Production Company: Optimus
Editor: Ruben Vela II; Assistant Editor: Erik Law; Colorist: Oscar Oboza; VFX Director: Glen Noren; Online Editor: Scott Yurks; Producer: Tracy Spera; Sr. Associate Producer: Lauren Connolly
Dutch Boy Paintsโ โWorks Hard For Youโ
Explore Media was chosen by Britton Marketing to produce a Professional Series advertising campaign. This 2024-2025 campaign, titled โWorks Hard For Youโ, led by Chicago-based director Jeremy Pinckert, was cast and ๏ฌlmed in the Atlanta, Georgia region and features outdoor home improvement shots. Viewers can view the commercials in the ๏ฌfteen-state region where Menardsโ stores are located. Read More