Planning executive William Charnock has been appointed R/GA‘s chief strategy officer, a newly created role at the agency. He will be based in the New York office and report directly to Bob Greenberg, CEO and global chief creative officer.
Charnock will be responsible for overseeing R/GA’s global strategy across offices in the U.S., and London, as well as in future offices in Brazil and Singapore. He will also manage the strategy, planning, and research teams along with the international development of the strategic services group, and contribute to the development of thought leadership across the agency.
Previously, Charnock was at JWT New York as director of strategic innovation and co-head of strategic planning. In the latter role, he doubled the size of the department to over 40 planners and strategically transformed the structure, integrating communications planning, digital, and analytics into a single department. He was instrumental in helping JWT and WPP win pitches for HSBC, Samsung, Nokia, Dell, and Jet Blue and was responsible for ongoing strategic leadership for Domino’s, Merrill Lynch, Nokia, Cadbury, and Johnson & Johnson. Charnock sat on JWT’s worldwide planning council and was the architect of JWT’s Anxiety Index, an ongoing research study that tracks and measures global trends. As director of strategic innovation, Charnock led JWT’s experimentation with new revenue streams and venture capital/technology partnerships.
Prior to JWT, Charnock held director roles at FCB, New York, and BBDO New York. In both shops he spearheaded integration efforts.
Earlier in his career he was recruited from Ogilvy‘s London office to work as partner/planning director for the IBM account in New York. As a core member of the IBM team, he was integral to the development of IBM’s e-business strategy and advertising campaigns that aligned all 17 global business units around a single brand strategy.
New 2025 Laws Hit Hot Topics–From AI In Movies To Social Media
Name a hot topic, and chances are good there’s a new law about it taking effect in 2025 in one state or another.
Many of the laws launching in January are a result of legislation passed this year. Others stem from ballot measures approved by voters. Some face legal challenges.
On the entertainment and social media fronts there are several notable state laws taking effect, including:
Hollywood stars and child influencers
California, home to Hollywood and some of the largest technology companies, is seeking to rein in the artificial intelligence industry and put some parameters around social media stars. New laws seek to prevent the use of digital replicas of Hollywood actors and performers without permission and allow the estates of dead performers to sue over unauthorized AI use.
Parents who profit from social media posts featuring their children will be required to set aside some earnings for their young influencers. A new law also allows children to sue their parents for failing to do so.
Social media limits
New social media restrictions in several states face court challenges.
A Florida law bans children under 14 from having social media accounts and requires parental consent for ages 14 and 15. But enforcement is being delayed because of a lawsuit filed by two associations for online companies, with a hearing scheduled for late February.
A new Tennessee law also requires parental consent for minors to open accounts on social media. NetChoice, an industry group for online businesses, is challenging the law. Another new state law requires porn websites to verify that visitors are at least 18 years old. But the Free Speech Coalition, a trade association for the adult... Read More