Charlotte (Charlie) Tansill has been named chief transformation officer at Ogilvy New York. Tansill has served in a range of roles across the Ogilvy network since joining in 2008, most recently serving as executive director of Ogilvy New York’s social media practice. In her new role, Tansill will lead an integrated strategy function for New York spanning all of the agencies capabilities. She will also partner with Lauren Crampsie, president of Ogilvy New York, to drive the office’s business strategy and transformation.
Crampsie said, “Charlie has tripled net sales for our unique New York social offering in four years. Through her leadership, she has redefined our ways of working to be solution-based for clients, driving more speed to value for their businesses across all social platforms. Ogilvy strives to be creative about creativity and Charlie has enabled our flagship office to find the right balance between agility and expertise as we work to deliver business growth to our clients.”
Tansill said: “I am grateful to Lauren and Ogilvy leadership for affording me this opportunity. I am incredibly excited to accelerate growth at Ogilvy by leading our transformation and aligning our business practices with the evolving realities of our industry. Over my nearly 13 years at Ogilvy, I have fully embraced the strength of our culture and talent. Our clients rightfully see us as thought-leaders, and we must innovate and deliver to maintain their trust.”
As exec director of Ogilvy New York’s social media practice, Tansill served as the strategic and business leader of a rapidly expanding team of experts across strategy, creative, influence, analytics, and media. She was responsible for defining and realizing the vision, growth strategy, talent strategy, and culture of the practice. Passionate about the intersection of creativity and technology, Tansill is known for taking an audience-centric approach to counseling clients and evolving brands to be prepared for the modern world. Most recently, she led the definition and development of a global social media product suite for Ogilvy. Prior to joining the New York office, Charlie launched and grew Ogilvy’s social media team in the Middle East leading the team to achieve fast, profitable growth, while delivering exceptional creative work, as proven by their numerous regional and global awards for clients such as Coca-Cola, Nissan and American Express. In 2019, Charlie served as judge of the Global Effies as well as for the WARC awards.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More