CLIENT
Burger King.
PRODUCTION CO.
Michael Schrom & Company,
Long Island City, N.Y.
Michael Schrom, director/cameraman; Carl Sturges, executive producer/line producer. Shot at 22nd Street Stages, Long Island City.
AGENCY
McCann-Erickson, New York.
Joyce King Thomas, executive VP/creative director; Paul Behnen, creative director/ art director; Gib Marquardt, creative director/copywriter; Sam Cernichiari, executive producer; Toni LiPari, producer.
EDITORIAL/POST/
VISUAL EFFECTS
Charlex, New York.
Alex Weil, executive creative director; Amy Kindred, VP/executive producer; Steve Chiarello, VP/senior producer; Katie Haser, producer; Marc Goldfine, VP/senior Flame artist/compositor; John Zawisha, VP/senior editor; Kevin Matuszewski, senior editor (online and offline); Burtis Scott, senior Flame artist; Tracy Savage and Carolyn Kaufman, designers.
Moving Images, New York.
Tim Masick, colorist.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, engineer.
THE SPOT
Designed using the graphic style of the open from The Partridge Family, "I Woke Up in Love This Morning" (:30) showcases the restaurant chain’s Crossan’wich breakfast meal. The commercial features the familiar walking partridges, brightly colored boxes and typeface reminiscent of the ’70s television series.
Spot broke Aug. 20.