MPC, a leading character and creature animation studio–as reflected in Oscar and BAFTA wins for The Jungle Book, and the lauded John Lewis “Buster the Boxer” TV, VR and social campaign–has launched MPC Life. The new venture is a character and creature group within the global MPC Advertising team.
In response to marketplace needs, MPC formed MPC Life to provide brands and advertising agencies direct access to exclusive tools, technology, talent and expertise for designing and creating the best character and creature work. The group will focus not only on TV advertising but also character driven storytelling across a range of digital platforms.
Clients will have the opportunity to extend their campaign and license MPC Advertising’s proprietary real time animation tool ACE (Animated Character Engine), giving clients full control of their animated assets to develop short form animated videos within minutes, ideal for real time communications and social media.
Graham Bird, managing director of MPC Advertising, said: “Everybody loves animated characters and creatures, but perhaps particularly advertisers given the increased effectiveness they bring (when designed and animated well of course). Our experience in this field may be unrivaled, however we constantly strive to find new and exciting ways to innovate further. We believe setting up a dedicated team of people to do just that, will bring our clients even closer to the talent, technology, craft and ultimately magic that goes into bringing these amazing characters and creatures to life.”
