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    Chaka Sobhani Becomes CCO At Leo Burnett London

    By SHOOTUpdated:No Comments2979 Views
    Leo Burnett London's Chaka Sobhani (center) is flanked by Josh Bullmore (l) and Paul Lawson.
    LONDON --

    Chaka Sobhani has been named chief creative officer at Leo Burnett London. She comes over from Mother.

    As CCO, Sobhani becomes part of a Burnett London sr. leadership team which also includes CEO Paul Lawson, chief strategy officer Josh Bullmore and deputy CEO Sarah Baumann.

    Sobhani brings with her 20 years of experience from both the advertising and broadcast industries, notably setting up ITV Creative and becoming their first creative director.

    She started her career as a comedy and performance writer in the broadcast arena which led to her joining US network Fox, creating their branding and advertising as they successfully launched their kids channels across Europe and the Middle East.

    Sobhani went on to write and direct film and content for ITV, becoming the creative director of ITV Creative, ITV’s in-house agency. She built up ITV Creative to over 100 staff, overseeing innovative multi-platform ideas in every channel from TV, film, digital, experiential and social.

    While at ITV Creative, Sobhani was responsible for creating campaigns for many of the channel’s top drama, entertainment and sport shows as well as the branding for all the ITV channels and platforms. As an award-winning director, she directed campaigns for Jonathan Ross, Ant and Dec, The Brits, Secret Diary of a Call Girl, Coronation Street, Emmerdale and Girls Aloud during her time at ITV Creative.

    From ITV Creative, Chaka moved agency side to join Mother in 2013.

    Mark Tutssel, chief creative officer of Leo Burnett Worldwide, said, “Chaka is a rare talent, a different flavor of CCO, whose non-traditional mix of experience is perfectly matched to the transformational needs of progressive clients.”

    Category:News
    Tags:Chaka SobhaniLeo Burnett London



    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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