Jim Chabin, who’s served as CEO for Promax/BDA since 2002, has agreed to continue in that role ’til 2010. Chabin has an extensive track record at Promax/BDA, a global, nonprofit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.
Chabin’s first tour of duty at the organization was from ’92 to ‘ 99 as it president. During that tenure, he was credited with raising awareness not only about the positive contributions of Promax/BDA members to the industry at large, but also the importance of brand marketing.
In ’99, Chabin left to join the Academy of Television Arts & Sciences. In November ’02 he was wooed back to Promax/BDA where he embarked on an ambitious agenda. Under Chabin’s leadership over the past three years, the organization’s global reach has expanded with the addition of conferences and award programs in Arabia, China and India. Established annual events in North America, Europe and Latin America were revitalized. Promax/BDA’s expansion also entailed making inroads into Africa and the Russian broadcast market. The organization additionally introduced international one-day promotion and marketing seminars in many key Asian territories last year, including Bangkok, Manila, Hong Kong and Jakarta.
Chabin also helped in the creation of The Robert Neer Promax/BDA Promos.tv Collection, a project developed in conjunction with Promos.tv and the Library of Congress, Washington, D.C., which created the largest collection of TV promos in the world. Commemorating the 50th anniversary of the Promax/BDA founding, the collection contains more than 6,900 winning promotional spots from Promax/BDA competitions worldwide since ’99 and will be available to the public as part of the Library’s permanent collection. Materials in the collection will be available for access by researchers at the Motion Picture, Broadcasting and Recorded Sound Division at the Library of Congress.
