Director Jean Marc Piché has joined bicoastal Celsius Films for exclusive commercial representation in the United States. He had been with Directorz, Dallas, for the past year and a half.
Piché also has extensive international representation. In Canada, he has his own production company, Code Film, Toronto, while in the Canadian French market, Cinélande & Associés, Montreal, represents him. Wonderboys Film GmbH, Munich, reps him in Germany, Switzerland and Italy. Wanda Productions, Le Plaine Saint Denis, handles him in France.
Piché said that Celsius provides him with added major market reach stateside, most notably in New York and Los Angeles. He noted that he felt he would be challenged at his new roost.
On why he was interested in bringing Piché aboard, Celsius executive producer/partner Bob Fisher related, “The scope of his work was what got us excited. There was a really good car reel, and there was an entire reel available of really good, real storytelling. There’s just a tremendous body of work that we feel, with our sales efforts throughout the United States, we have the opportunity to put him up for any number of projects that he would be terrific for and could do a great job on.” Piché added that he also has a kids reel and that working on diverse material is important to him.
During the past year, Piché has helmed projects for international markets including Bacardi in Europe and MasterCard in the U.S. and Canada. His reel includes visual storytelling and comedic dialogue for clients like the Vancouver Aquarium and Verizon Wireless
A 15-year veteran of the industry, Piché has also directed stateside through now defunct Blind Spot Media and shuttered Conspiracy. He joins a roster of directors at Celsius that includes the mono-monikered Anouk, Christian Charles, Greg Ramsey, Bobby Sheehan, Mark Tiedemann and Harvey Wang. Stephanie Oakley is also executive producer/partner along with Fisher.
Roxanne Artesona and Jeff Bowman of Roxanne & Co. represent the shop on the East Coast, except for director Ramsey who is handled by independent rep Carolyn Hill. Liz Laine of Liz Laine Reps covers the Midwest while Michel Waxman of MBW Represents handles the West Coast.