Celeste Hubbard-Breen has been named president of Hecho Studios. She teams with chief production and development officer Tieneke Pavesic as the content studio–which was spun out of ad agency 72andSunny in 2013–continues to grow its network of diverse makers and storytellers.
Hubbard-Breen bolsters the studio’s sports expertise which is already reflected in a body of work spanning Nike, the NFL, Patagonia, Under Armour, the Atlanta Falcons, adidas the L.A. ‘28 Olympics, Atlanta United, Fitbit and Zwift, as well as sports partnerships for Lexus, Coors, Chevrolet and Vice. Hecho Studios additionally led the production of “The Real Heroes Project” where it helped bring together 14-professional U.S. sports leagues for the first time to honor frontline workers during the pandemic. Hecho Studios also continues to bring humanity to technology through storytelling where some of its most famous work includes Google’s emotional “Year in Search” films and partnerships with Activision and Pinterest.
Hubbard-Breen joins Hecho Studios from Mother LA where she was the head of mothering overseeing the West Coast client services department and executive client relationships. Previously, Hubbard-Breen held leadership roles at Chemistry ATL, where she spearheaded the agency’s sports, F&B, and entertainment clients. Prior to Chemistry she also held client and brand relationship roles at production house Los York and at Hecho sister shop 72andSunny. A former two time NCAA All-American Field hockey player at Boston University, Hubbard-Breen brings a deep love and insider take on all things sports and creativity.
“Celeste is a one of a kind production and brand athlete. She knows the bar for great creativity, authentic storytelling and how to build a team to deliver,” said Evin Shutt, global CEO of 72andSunny and co-founder of Hecho Studios. “We cannot wait for her to captain the team and see the impact she will have on Hecho Studios and beyond in this role”
Hubbard-Breen said she is enthused over the prospect of joining Hecho Studios as “we redefine its vision, and its creative ambitions, especially in the sports and tech industries. The opportunity to shepherd the studio through this next phase of innovation is the challenge I’ve spent the entirety of my career working toward and I’m excited to take it on alongside many of the familiar faces I came to know and respect from my early days at 72andSunny.”
“I couldn’t be more excited to partner with Celeste as Hecho Studios leverages its rich history of telling authentic sports stories along with its approach to production and content at a time where the world wants more insider knowledge on sports, athletes and the lifestyle around it. Game on,” added Glenn Cole, 72andSunny and Hecho Studios co-founder and creative co-chairman,
Although Hecho Studios physical footprint is based out of Los Angeles, Hubbard-Breen will remain in Atlanta, a hotbed for all things sport, production and culture, and will help further develop and leverage Hecho Studios’ bespoke talent sourcing model.
