Grey London has promoted Celeste Dalairac to executive creative director. An audacious creative and strong leader, Dalairac joined Grey back in February as creative director and her elevation to ECD is a testament to the enormous impact she has made in a short space of time at the agency.
A multi-award-winning creative director who has worked with some of the world’s biggest brands, including Coca Cola, GSK, Unilever, P&G, Avon and Vodafone, Dalairac grew up in Buenos Aires, Argentina, where she started out as a copywriter but then made a move into art direction, as a self-taught creative.
In her new role, Dalairac reports to president and CCO UK Laura Jordan Bambach. Dalairac’s 17-year career has seen her work for small hot shops and network giants such as Ogilvy, Del Campo Saatchi Argentina and Saatchi London, where she was regional creative director, part of the Creative Council and a member of Publicis’ VivaWomen.
Back in 2014, she was also one of 12 women chosen globally to be part of the first See It Be It program, a Cannes Lions initiative which aims to further women in the creative industry.
Dalairac has recently been selected as one of the top 10 up-and-coming creative female leaders at Grey globally to take part in Goldin–Grey Global’s women leadership program mentoring creative female leaders.
Bambach said, “The fact that, within four months, Celeste has been promoted to ECD and joined Grey’s women leadership program to prepare her for the next step up the career ladder, illustrates quite how delighted we are to have such a star player on the team. Celeste goes the extra mile for clients and colleagues alike. We know she will achieve great things, not only through her work for our clients but also as she continues to champion diversity in all its forms.”
Dalairac said, “I’ve mentored junior creatives and given talks about what it’s like to be a woman working in advertising, but the best way to support female talent is to hire more women, promote them and give them exposure. I felt immediately at home at Grey and I am honored to have been tasked with helping the agency ensure it fosters the perfect environment for creative work and talented people to thrive. Creating the right environment for great creativity is key.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More