Cedric Gairard has been appointed head of production at Johannes Leonardo. He will oversee all aspects of production across the agency’s roster of clients including adidas Originals, TripAdvisor, Google, Mondelฤz International and The Coca-Cola Company. Gairard will report to agency co-founders and chief creative officers, Jan Jacobs and Leo Premutico.
Gairard is charged with developing a truly modern approach to production and fostering a more direct collaboration between brand, agency and creators, delivering a multitude of outputs across all media.
Over the past 20 years, producer Gairard has been heading advertising campaigns, across all media, at groundbreaking agencies. As a founding member of Amsterdam-based 180, Gairard was particularly instrumental in articulating the acclaimed global adidas “Impossible is Nothing” campaign, for which he relocated to Los Angeles in order to oversee a series of television spots using iconic athletes such as Muhammad Ali and Nadia Comaneci.
Later as a founding member and executive producer at Nexus Interactive Arts, Gairard produced Chipotle’s “Back to the Start” campaign that won the 2012 Grand Prix at Cannes. In 2013, Cedric moved to New York to launch Pulse Films USA, a joint venture with Caviar Content.
