Digital creative agency Big Spaceship has named Cedric Devitt to assume the newly created role of chief creative officer, effective March 9. Under the aegis of founder/CEO Michael Lebowitz and managing director Rob Thorsen, the agency in 2014 increased revenue by more than 20 percent, created its first international presence (in Seoul), and brought on new clients including Samsung Mobile, Nestle Purina, Google Play and Organic Valley. Devitt’s role will grow and sharpen work across all three of the agency’s core practices, including marcom, product and social, leading creativity for the agency at large. Devitt will report directly to Lebowitz.
Prior to Big Spaceship, Devitt served as chief creative officer of MRY and was responsible for the creative output of the agency across North America, Europe and Asia. Before LBi acquired MRY in 2013, Devitt spent over three years at LBi in creative leadership roles, including CCO and executive creative director. He also spent time at TribalDDB Worldwide and Grey.
Devitt's notable creative accomplishments include global platforms for Coca-Cola London Olympics “Move to the Beat” and Coca-Cola Placelists–a location-based global social music platform with Spotify. He has also developed branded content and social campaigns for Sony Xperia, Adobe, and Listerine, among others. This past year he led the AT&T It Can Wait campaign to help prevent teens from texting and driving. Previously, he helped create the first online presidential primary with Americans Elect, and is also an award-winning film-maker with the feature length documentary Air Guitar Nation. Devitt’s work has been recognized with numerous industry accolades from The One Show, Clios, Webbys, LIA, Lovie Awards and the 2012 SXSW People’s Choice Award.
