CBS Television and the NAACP has reached an agreement to develop content to further tell stories of the African American experience.
The television studio and civil rights organization announced the multi-year agreement in a joint statement Wednesday. The partnership will focus on creating and producing scripted, unscripted and documentary content for the studio's broadcast, cable and streaming platforms.
CBS will work with the NAACP to form a team to acquire, develop and produce programming to detail inclusive stories.
"In this moment of national awakening, the time has never been better to further tell stories of the African American experience," said Derrick Johnson, the president and CEO of the NAACP, which stands for the National Association for the Advancement of Colored People.
"An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system," said George Cheeks, president and CEO of the CBS Entertainment Group.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More