Caviar has added director Miguel Campaña to its U.S. team. He already has a track record of collaboration and noteworthy filmmaking with Caviar’s U.K. and French offices. Now that relationship gets extended to the American market where he had previously been repped by production house CANADA.
With over a decade of directing experience, the L.A.-based Campaña has crafted campaigns for global brands such as AT&T, Canon, and Volkswagen. He has collaborated with major ad shops such as The Martin Agency, Grey, McCann, and Ogilvy, among others, over the years.
Michael Sagol, managing director and partner of Caviar Los Angeles, said, “Miguel’s exceptional talent and creative vision align perfectly with our commitment to producing innovative and impactful content. His addition will undoubtedly enrich our group’s experience building unique visual careers.”
Salim El Arja, Caviar Los Angeles executive producer, added, “Miguel is one of those rare talents who has mastered many areas of his craft. Whether through his ultra-precise vision of actor performance, production design, or cinematography, Miguel excels and continually pushes the boundaries of the advertisement medium. We’re delighted to welcome him to Caviar for the next big leaps in his career.”
Campaña’s knack for blending humor and visual artistry is exemplified in his work for Carlsberg, starring Danish actor Mads Mikkelsen. In a neat twist on his Another Round character, Mikkelsen questions whether a 0% ABV beer can truly enhance a good time like its boozy counterpart. With Campaña orchestrating these scenes like a maestro, Mikkelsen is seen playing tennis, docking a spacecraft, and evaluating modern art–all while pondering this revolutionary concept.
Campaña remarked, “After a wonderful experience with the Caviar offices in Europe, I can’t wait to start working together at home in L.A. The creativity-driven approach that Michael, Salim, and the rest of the team bring to the company’s work speaks for itself, and I feel incredibly lucky to join such a talented and lovely group.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More