Caviar has added director Miguel Campaña to its U.S. team. He already has a track record of collaboration and noteworthy filmmaking with Caviar’s U.K. and French offices. Now that relationship gets extended to the American market where he had previously been repped by production house CANADA.
With over a decade of directing experience, the L.A.-based Campaña has crafted campaigns for global brands such as AT&T, Canon, and Volkswagen. He has collaborated with major ad shops such as The Martin Agency, Grey, McCann, and Ogilvy, among others, over the years.
Michael Sagol, managing director and partner of Caviar Los Angeles, said, “Miguel’s exceptional talent and creative vision align perfectly with our commitment to producing innovative and impactful content. His addition will undoubtedly enrich our group’s experience building unique visual careers.”
Salim El Arja, Caviar Los Angeles executive producer, added, “Miguel is one of those rare talents who has mastered many areas of his craft. Whether through his ultra-precise vision of actor performance, production design, or cinematography, Miguel excels and continually pushes the boundaries of the advertisement medium. We’re delighted to welcome him to Caviar for the next big leaps in his career.”
Campaña’s knack for blending humor and visual artistry is exemplified in his work for Carlsberg, starring Danish actor Mads Mikkelsen. In a neat twist on his Another Round character, Mikkelsen questions whether a 0% ABV beer can truly enhance a good time like its boozy counterpart. With Campaña orchestrating these scenes like a maestro, Mikkelsen is seen playing tennis, docking a spacecraft, and evaluating modern art–all while pondering this revolutionary concept.
Campaña remarked, “After a wonderful experience with the Caviar offices in Europe, I can’t wait to start working together at home in L.A. The creativity-driven approach that Michael, Salim, and the rest of the team bring to the company’s work speaks for itself, and I feel incredibly lucky to join such a talented and lovely group.”
