The Cavalry Productions, headed by exec producers Ross Grogan and Chris Wedding, has signed internet sensation Woodhead for both commercial and digital production work. Filmmaking ensemble Woodhead is probably best known for its comedic video short titled,Favre: Rise which parodied a Nike ad and thus far has garnered over 4 million views on YouTube.
Woodhead consists of director/writer Tony Yacenda, writer/comedian/actor Dan Perrault and comedian/actor/producer Sean Carrigan. The trio started two years ago when Perrault called Yacenda, telling him he just saw a hilarious comic that looked like NFL quarterback Brett Favre. "We got together and decided we want to make some really funny content, and Woodhead was born," said Yacenda.
The aforementioned Favre spoof is not Woodhead's only short garnering huge numbers. Their video to promote the Matthew Hussey book "Get The Guy" (titled "Kids Talk Dating Problems") has garnered over 2 million views, was featured on the Today Show and helped place the book on the New York Times bestseller list. Woodhead's movie parody titled, Average Party has so far received over 1.2 million views on YouTube, plus was featured on the Huffington Post, CollegeHumor and dozens of other news blogs. Other original shorts from Woodhead include Shark Pool, Extremely Dark Knight, Last Words and Vote For Tom Corrigan.
Key to Woodhead's social media following is the ability to apply offbeat humor with professional production values. The result is original branded media that gets noticed. "We find the absurdity in a situation, then use great writing and acting to focus on it," said Yacenda.
Carrigan added, "The laughs shouldn't come from all over the place. We describe our approach as intelligently juvenile, with an academic approach and cinematic attention to detail."
Even though Woodhead hails from the East (Yacenda and Perrault are graduates of Emerson College in Boston while Carrigan also comes from the East Coast), they have no problem tapping into L.A.'s pool of acting and production talent, leveraging dynamics such as comic Carrigan's connections to people in the entertainment business. Case in point is Woodhead's homage to filmmakers titled, The Search for The Shadoweyes Bandit starring Owen Teague, Cuba Gooding Jr (Jerry Maguire) and Jon Bernthal (The Walking Dead).
AI Creative Studio Super Proper Launched Under Aegis Of Dan Moseley
Tadiem--a company with divisions that include Bensimon Byrne, OneMethod, Narrative, HiFi and Folk--has launched AI-led studio Super Proper. The new Toronto-based venture brings together talent from design, performance and insight who are all trained to use bleeding-edge AI technology. Their goal is to deliver the future of online creative.
Super Proper has hired Dan Moseley, a veteran of We Are Social and Automatic Creative, to lead efforts across North America and beyond.
“The creative and media divide has plagued clients and agencies alike for too long. Super Proper is a solution that tackles it head on,” said Moseley, managing director and EVP. “We’re a home for clients and talent wanting to explore the AI-age with a new model built for the decade to come.”
Moseley is no stranger to blazing new trails in the industry. His chops includes breaking the six-second myth with YouTube programming for adidas & UEFA, shutting down Fifth Avenue retail in NYC for Real Madrid, and working with Bose, Jack Daniel’s and Formula 1 to push media algorithms at scale.
Super Proper launches with a staff of 20 and is already working with foundational partners Audi, Johnson & Johnson and a campaign tackling the manosphere with White Ribbon. Super Proper is Tadiem’s sixth division.
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