The Cavalry Productions, a commercial and digital production company, has signed director/DP Bryce Gubler for exclusive representation in the U.S. The announcement was made by Cavalry EPs Ross Grogan and Chris Wedding. Gubler has spent the last four years directing commercials, digital and documentary work for companies such as Nike, Red Bull and Canon.
Gubler had been working with ManaMedia out of Europe on spots and long-form work for the aforementioned Canon and Red Bull. The latter project, a six episode documentary series titled Game Quest chronicles the making of an extreme sports video game. Shot on location in central Europe and North America, Game Quest wedges a small game developer, Bongfish, between two mega-national corporations–racing against budget constraints and impossible deadlines to create a high-octane gaming experience. Directing and shooting this project booked Gubler up for almost two years.
Gubler’s other recent work includes long-form branding work for Canon (“Influencers”, “Wild Horses” and “Lake Garda and “Rad Ball,” highlighting Canon still and video cameras) and Nike’s “Always On” series of branding shorts. Two of the Nike shorts feature NBA basketball star Kobe Bryant and soccer superstar Christiano Ronaldo demonstrating that they are “always on” in everything they do.
The last four years has seen Gubler has come into his own as director/DP. Working as a post producer at ManaMedia, Gubler spent his spare time experimenting with the Canon EOS 5D MKII and was enthralled with the digital camera’s agility in the field and resulting images. As he tells it, ManaMedia was impressed enough with his talent that they asked him to direct and take a leadership role at the company. Soon Gubler was handling a high-profile client base that includes Microsoft, Nike, Red Bull and Canon. He also started working with agencies like Wieden & Kennedy, Sid Lee, Dentsu and 180Amsterdam.
Gubler said his extensive experience as an editor helps him know precisely what he needs to make a story shine. “I can visualize in advance what the end result will be and capture accordingly,” related Gubler. “It’s all about pre-visualization and knowing what you need to achieve the result you want in the end, and that’s a huge asset to have in your trunk of tricks.”
Gubler has always been fascinated with the moving image. Growing up he experimented and familiarized himself with 16mm, 35mm and various other camera systems. He credits his unique aesthetic to attending film school at the University of Colorado in Boulder. There he met with Phil Solomon and Stan Brakhage, two of his mentors at the college and both noted American experimental filmmakers. “I learned how to tell a story with image, how to orchestrate sequence,” said Gubler, who has taken up residence in Venice, Calif., and is looking to make his mark stateside.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More