A combination of Flash animation and music was employed to create a Las Vegas "Rat Pack" feel straight from the 1950s for this :30 promoting the Wisconsin Lottery Casino scratch-off game.
The flashy neon of the Vegas strip comes to life from the spot’s outset via casino iconography like a bright-lights horseshoe and signage conveying such messages as "Luck," "Spin," "Fun" and "Oh Baby!" From this mosaic of signs, the spot transitions to a spinning roulette wheel, with its bouncing ball hopping over to the next scene, a pair of dice with 7-11 beckoning. At first, the dice come up six—a four and a two—but the bouncing ball lands on the four die, turning it into a five, which brings the two-dice tally to a lucky seven.
We’re then taken to a glittering lotto ticket as a voiceover relates, "It’s the hottest spot in Wisconsin. The new ten dollar instant scratch game for the Wiscon-sin Lottery." Accompanying copy—positioned off to the side of the lotto ticket—informs us that a winning ticket can pay out as much as $100,000.
Then it’s back to the gaming tables as we’re thrust into a round of blackjack, where a jack and an ace total 21. A voiceover describes the Casino lotto game as "your ten dollar ticket to Vegas." Next, a slot machine spin settles on three cherries in a row for a winning jackpot. Gaming chips then stack up by themselves, segueing to an end tag with the Wisconsin Lottery logo.
The animation was directed and designed by Dave Wasson of Acme Filmworks, Hollywood, for agency Hoffman York, Milwaukee. Wasson was backed by an Acme team that included executive producer Ron Diamond, producer Holly Stone, animator Nate Pacheco, digital supervisor Scott Coleman, production coordinator Lily Feliciano and offline editor/postproduction supervisor George Khair. The creative ensemble at Hoffman York consisted of creative director/copywriter Mark Catterson, art director Matt Driscoll and producer Kiki Hayes. Online editor/Henry artist was Eric Novisedlak of Scheer Effects, Thousand Oaks, Calif. Tape operator for digital file layoff was Gabe Castellanos of View Studios, Hollywood. Audio mixer was Michael Geisler of Bada Bing! Bada Boom!, Burbank, Calif. Music composer was Michael Tavera.
