CLIENT
Toyota 4-Runner.
PRODUCTION CO.
Case Nydrle, West Hollywood. Peter Nydrle, director/cameraman; Carol Case, executive producer; Laura Brown, producer; Cassie Hulen, head of production; Steve Woroniecki, production supervisor. Shot on location.
AGENCY
Saatchi & Saatchi LA, Torrance, Calif. Joe McDonagh, executive creative director; Greg Harrison, creative director/art director; Cameron Day, creative director/copywriter; Damon Webster, director of advertising production; Jerry Grant, producer.
EDITORIAL
Inside/Out, Santa Monica. Robert Ivison, editor; Rene Raab, producer.
POST
Company 3, Santa Monica. Stefan Sonnenfeld, colorist. The Finish Line, Santa Monica. James Bygrave, online editor.
AUDIO POST
RavensWork, Venice, Calif. Robert Feist, mixer.
MUSIC
tomandandy, bicoastal. David Grow, composer; Tom Hajdu, creative director; Chris Doyle, executive producer; Marit Burch, producer.
THE SPOT
A driver waiting in line to pay for gas spies a pine air freshener at the check-out register. He then heads to a real forest, where he ties a pine sprig to the rearview mirror of his new 1999 Toyota 4-Runner, in the :30 "Air Freshner."
Spot broke in October.
Damon Wayans and Damon Wayans Jr. Explore Generations, Old School vs. New School, In “Poppa’s House”
Boundaries between work and family don't just blur in the new CBS sitcom "Poppa's House" starring father-and-son comedy duo Damon Wayans and Damon Wayans Jr. They shatter.
"It's wonderful to come to work every day and see him and some of his kids and my sister and my brother and nieces and nephews. They all work on this show. They all contribute," says the senior Wayans. "I don't think there are words to express how joyful I am."
Wayans plays the titular Poppa, a curmudgeonly radio DJ who's more than comfortable doing it his way, while Wayans Jr. plays his son, Damon, a budding filmmaker who's stuck in a job he hates.
"My character, Pop, is just an old school guy who's kind of stuck in his ways," says Wayans, who starred in "In Living Color" and "My Wife and Kids."
Pop yearns for the days when a handshake was a binding contract and Michael Jordan didn't complain if he got fouled on the court. Pop laughs at the younger generation's participation trophies.
"It's old school versus new school and them teaching each other lessons from both sides," says Wayans Jr., who played Coach in the Fox sitcom "New Girl."
"They (the characters) bring the best out in each other and they're resistant initially. But then throughout the episode they have revelations and these revelations help them become better people," he adds.
The two have worked together before — dad made an appearance on son's "Happy Endings" and "Happy Together," while son was a writer and guest star on dad's "My Wife and Kids." But this is the first time they have headlined a series together.
The half-hour comedy — premiering Monday and co-starring Essence Atkins and Tetona Jackson — smartly leaves places in the script where father and son can let... Read More