CLIENT
Toyota 4-Runner.
PRODUCTION CO.
Case Nydrle, West Hollywood. Peter Nydrle, director/cameraman; Carol Case, executive producer; Laura Brown, producer; Cassie Hulen, head of production; Steve Woroniecki, production supervisor. Shot on location.
AGENCY
Saatchi & Saatchi LA, Torrance, Calif. Joe McDonagh, executive creative director; Greg Harrison, creative director/art director; Cameron Day, creative director/copywriter; Damon Webster, director of advertising production; Jerry Grant, producer.
EDITORIAL
Inside/Out, Santa Monica. Robert Ivison, editor; Rene Raab, producer.
POST
Company 3, Santa Monica. Stefan Sonnenfeld, colorist. The Finish Line, Santa Monica. James Bygrave, online editor.
AUDIO POST
RavensWork, Venice, Calif. Robert Feist, mixer.
MUSIC
tomandandy, bicoastal. David Grow, composer; Tom Hajdu, creative director; Chris Doyle, executive producer; Marit Burch, producer.
THE SPOT
A driver waiting in line to pay for gas spies a pine air freshener at the check-out register. He then heads to a real forest, where he ties a pine sprig to the rearview mirror of his new 1999 Toyota 4-Runner, in the :30 "Air Freshner."
Spot broke in October.