Carter Nance will take on the role of chief client officer at GSD&M. Hailing from Crispin Porter + Bogusky in Miami, Nance will oversee the account leadership department at the full-service advertising agency’s home base in Austin. Nance will report to GSD&M CEO Duff Stewart and oversee management of its clients including Southwest Airlines, Walgreens, Hilton and Chipotle.
“Any successful brand has two main things going for it—a good user experience and a strong purpose that consumers can buy into,” Nance said. “Now it’s my goal to work with the leaders at GSD&M to build a team of account people that continues to be invaluable to its clients.”
As managing director of CP+B Miami, Nance oversaw the agency’s day-to-day management in addition to leading its Domino’s and Coca-Cola Company relationships. His stint at CP+B included leading the brand launch of Coke Zero and the re-launch and re-branding of Domino’s Pizza.
Prior to CP+B, Nance’s entree into account work began at Young & Rubicam NY. In 2014, he co-founded the Mission 22 campaign designed to combat veteran suicides and which was recently awarded a Cannes Lion.