Though Tom Cruise seems secure in his bankable star status for the time being, the box office sensation of the future might well come fully equipped with turbo-charged acceleration power and a shiny red paint job. For Team One Advertising, El Segundo, Calif., and client Lexus, the future, it seems, is now.
Team One’s new :30 "Warehouse" promotes the prominent role of Lexus automobiles in the new Steven Spielberg-directed feature Minority Report, a futuristic thriller set in 2054. The spot, directed by bicoastal Villains’ Phil Joanou and lensed by DP Jeff Cronenweth, is a cinematic combination of Joanou’s live-action footage and the CG effects work of Sight Effects, Venice, Calif. Though "Warehouse" is shot in the style of Minority Report, no actual footage from the film was used in making the spot. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Toyota Motor Sales/Lexus.
PRODUCTION CO.
Villains, bicoastal.
Phil Joanou, director; Jeff Cronenweth, DP; Robin Benson, executive producer; Lori Boccacio, producer. Shot on location in Vernon, Calif.
AGENCY
Team One Advertising, El Segundo, Calif.
Tom Cordner, executive creative director; Jack Fund and James Dalthorp, creative directors; Tito Melega, art director; Josh Stern, copywriter; Jack Epsteen, executive producer/producer.
EDITORIAL
FilmCore, Santa Monica.
Paul Norling, editor; Tiffany Burchard, assistant editor; Therese Hunsberger, executive producer; Christie Price, producer.
POST/VISUAL EFFECTS
Sight Effects, Venice, Calif.
Alan Barnett and Adrian Hurley, visual effects supervisors; Mike Cosola, colorist; Joanna Cruz, online editor/compositer; Chris Stevens and Brian Buongiorno, compositers; Stephen McClure, Chris Wells, Kim Dail, Jason Mortimer and Dariush Derakhshani, animators; Jeff Blodgett, producer.
AUDIO POST
Skywalker Sound, San Rafael, Calif.
Bob Edwards, engineer.
MUSIC
Elias Arts, bicoastal.
Jimmy Haun, composer/arranger; David Gold, creative director; Ann Haugen, producer.
SOUND DESIGN
Skywalker Sound.
Bob Edwards, sound designer.