TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc. (NYSE: OMC), has promoted Carol Pernikar to chief strategy officer. Pernikar originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office.
Moving forward, Pernikar will continue to partner with Hugh Boyle, TracyLocke’s CEO, and Lovegrove, president and chief creative officer, leading the strategic product for TracyLocke across all of their clients. She will work with TracyLocke’s executive committee to continue to build, develop and grow the strategic planning team in all offices for both TracyLocke and Haygarth.
Lovegrove commented, “Carol has been the strategic backbone of the Chicago office, contributing elevated thought leadership and a strong POV on global SC Johnson projects, Kellogg’s initiatives, and new business opportunities. As a result of her uncompromising work ethic, passion and teamwork, the Chicago office delivers our company’s most strategically inspired work. I have no doubt we are about to experience the next generation of our strategic potential.”
Pernikar brings with her 25 years of experience in the marketing industry, a BA from the University of California, Berkeley, an MBA from Northeastern University, and a postgraduate certificate from the Sorbonne.
Jennifer Kent On Why Her Feature Directing Debut, “The Babadook,” Continues To Haunt Us
"The Babadook," when it was released 10 years ago, didn't seem to portend a cultural sensation.
It was the first film by a little-known Australian filmmaker, Jennifer Kent. It had that strange name. On opening weekend, it played in two theaters.
But with time, the long shadows of "The Babadook" continued to envelop moviegoers. Its rerelease this weekend in theaters, a decade later, is less of a reminder of a sleeper 2014 indie hit than it is a chance to revisit a horror milestone that continues to cast a dark spell.
Not many small-budget, first-feature films can be fairly said to have shifted cinema but Kent's directorial debut may be one of them. It was at the nexus of that much-debated term "elevated horror." But regardless of that label, it helped kicked off a wave of challenging, filmmaker-driven genre movies like "It Follows," "Get Out" and "Hereditary."
Kent, 55, has watched all of this — and those many "Babadook" memes — unfold over the years with a mix of elation and confusion. Her film was inspired in part by the death of her father, and its horror elements likewise arise out of the suppression of emotions. A single mother (Essie Davis) is struggling with raising her young son (Noah Wiseman) years after the tragic death of her husband. A figure from a pop-up children's book begins to appear. As things grow more intense, his name is drawn out in three chilling syllables — "Bah-Bah-Doooook" — an incantation of unprocessed grief.
Kent recently spoke from her native Australia to reflect on the origins and continuing life of "The Babadook."
Q: Given that you didn't set out to in any way "change" horror, how have you regarded the unique afterlife of "The... Read More