Lachlan Badenoch has joined Carmichael Lynch as the agency’s chief strategy officer.
Badenoch comes aboard Carmichael Lynch after a nearly 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive cross-discipline global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.
Badenoch was previously based in Paris directing global strategy for Publicis Groupe’s multi-market, multi-agency clients, including Nestlé and Orange. Before that, he spent time at Fallon Minneapolis where he served as planning director on the BMW, Brawny and Purina accounts. He started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonald’s, Virgin, and other major brands.
“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions – they must span business decisions and marketing touchpoints,” said Badenoch. “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More