Lachlan Badenoch has joined Carmichael Lynch as the agency’s chief strategy officer.
Badenoch comes aboard Carmichael Lynch after a nearly 20-year strategic track record, most recently running an independent consultancy and working at Minneapolis-based strategy agency Zeus Jones, where he lent his extensive cross-discipline global experience to drive business thinking and marketing innovations for clients such as Nestle, GMI, Purina and others.
Badenoch was previously based in Paris directing global strategy for Publicis Groupe’s multi-market, multi-agency clients, including Nestlé and Orange. Before that, he spent time at Fallon Minneapolis where he served as planning director on the BMW, Brawny and Purina accounts. He started his strategy career at Leo Burnett London, where he helped pioneer digital and brand entertainment projects for Heinz, Nintendo, McDonald’s, Virgin, and other major brands.
“The opportunity for brands today necessitates not just integrated thinking, but the ability to execute truly interdependent actions and ideas that aren’t bound by traditional definitions – they must span business decisions and marketing touchpoints,” said Badenoch. “I’m proud to be able to join a team where we have world class analytics, strategic thinking, creative, media and PR capabilities all organized as one interdependent team, under one roof. That means we can not only help identify the right thing to do for our clients’ businesses, but actually help them do it brilliantly.”
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More