Allison Hayes has joined Carmichael Lynch as its newest creative director.
Hayes comes over from Venables Bell & Partners in San Francisco, where she was the creative lead on clients including 23&Me, Audi, Massage Envy, 76 and Phillips 66. She’s also spent time at 72andSunny, where she worked on Samsung and Sonos, and Arnold Worldwide in Boston.
Over her career, Hayes has helped create such notable work as Audi’s timely Super Bowl commercial, “Daughter,” which aired in the wake of the presidential election, and Samsung’s “Next Big Thing with Jay Z,” an exclusive album launch with the iconic artist. Her work has been recognized by numerous international award shows including Cannes, the AICP Show, the One Show and others.
Of her new roost, Hayes said, “I was attracted to their collaborative culture, creative storytelling and willingness to adapt in our changing industry. Marty [Senn, Carmichael Lynch’s CCO] has built an impressive team and I’m excited to be a part of the continued evolution of this company.”
An art director by trade, Hayes also writes and maintains a fair-trade fashion brand, called The & Collection, which champions artisans in India.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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