Allison Hayes has joined Carmichael Lynch as its newest creative director.
Hayes comes over from Venables Bell & Partners in San Francisco, where she was the creative lead on clients including 23&Me, Audi, Massage Envy, 76 and Phillips 66. She’s also spent time at 72andSunny, where she worked on Samsung and Sonos, and Arnold Worldwide in Boston.
Over her career, Hayes has helped create such notable work as Audi’s timely Super Bowl commercial, “Daughter,” which aired in the wake of the presidential election, and Samsung’s “Next Big Thing with Jay Z,” an exclusive album launch with the iconic artist. Her work has been recognized by numerous international award shows including Cannes, the AICP Show, the One Show and others.
Of her new roost, Hayes said, “I was attracted to their collaborative culture, creative storytelling and willingness to adapt in our changing industry. Marty [Senn, Carmichael Lynch’s CCO] has built an impressive team and I’m excited to be a part of the continued evolution of this company.”
An art director by trade, Hayes also writes and maintains a fair-trade fashion brand, called The & Collection, which champions artisans in India.
