Director Carlton Chase has signed with Notorious 24:7, Santa Monica, for representation in spots and longer form content. Among his credits over the years are commercials for such clients as Coca-Cola’s Dasani bottled water, Merrill Lynch, Westin Hotels, Bombay Sapphire Gin and Oracle.
For the latter he helmed “Freedom of Speech” and the Gold Clio-winning “Revolution” via agency Think New Ideas, Los Angeles. Filmed in Cambodia, the Oracle ads allude to historical cases of repression, such as the Khmer Rouge takeover of Cambodia, in order to emphasize the importance of a free flow of information.
The director’s prior spot roosts over the years include Chased by Cowboys, Venice, Calif., bicoastal/international MJZ and now defunct Shooting Gallery Productions, Ritts/Hayden, Berkofsky Barrett and Griner Cuesta & Schrom.
Chase first ganered attention as a student at Art Center College of Design, Pasadena, via his two-minute branding spot for Speedo. He went from up-and-coming talent to established commercial filmmaker, scoring with several campaigns, including Norwegian Cruise Lines’ elegant black-and-white commercials for what is now Goodby, Silverstein & Partners, San Francisco.
Notorious 24:7 is under the aegis of executive producers Jay Boccia and Neale Ferguson.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More